1. (Un)successful marketing campaign Miloš Živadinović 591/12

2. Guerrilla marketing  Low-cost and unconventional advertising  Stickers, graffiti, “clean graffiti”…  Rise in popularity due to the fact that it’s “out of the box”  Focus on retaining customers and increasing profit

3. Some companies that used guerrilla marketing effectively  Duracell  McDonald’s  Microsoft  Mercedes

4. Aqua Teen Hunger Force – an idea  Cartoon for “adults”  Aired on Cartoon Network’s [adult swim] channel  “Crime fighting crew”  Dave Willis and Matt Maiellaro  Their nemesis: the Mooninites, 8 bit aliens who show rude gestures

5. Aqua Teen Hunger Force - execution  Place billboards with LEDs that will light up  Several cities  One of them was Boston  Execution date: 27. January 2007

6. Result?

7. Questions?