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Published byDora Joseph Modified over 9 years ago
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HSM3 DVD PROMOTION February 2009
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HSM Franchise Facts In Theatres Oct. 24, 2008 DVD Release: February 17, 2009 #1 movie with girls 6-11 Top selling record of 2006 Four weeks at #1 on the US Billboard Chart 57 licensees across multiple categories #1 in its time period on The Disney Channel
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THE POWER OF DISNEY $34 billion in annual sales Over 98% consumer awareness Brand strength across all age groups #1 Cable network in the world #1 children’s web site in the world
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Consumer Offer Week of February 15, 2008 2 offers to choose from* Buy the HSM3 DVD get $2 off selected Disney Garden Produce Item Or Buy 2 Disney Garden Produce Items get $2 off * Coupon Good for One Week Only *To be redeemed by coupon or customer card
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Our Commitment Market Exclusivity for 30 days High-Graphic Packaging Display Bins where applicable Customized Ad Design Coupon Redemption
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Retailer Requirements Promotion must run in all retail stores Offer must appear in Ad Product must be on display Feb. 1 – March 1, 2009 (4 week minimum product purchases) Retailer to choose offer Retailer to choose products Firm commitment by October 31, 2008
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PARTICIPATING PRODUCTS AND SUPPLIERS
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3lb Bag of Apples SUPPLIER: CHELAN FRESH CONTACT: Mac Riggan (509) 682-4252 SUPPLIER: L&M NORTHWEST CONTACT: Andy Tudor (509) 698-3885
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5lb Box of Clementines/Mandarins SUPPLIER: SUNWEST CONTACT: DOUG SANKEY (559) 646-4400
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5lb Bag of Potatoes SUPPLIER: RUSSET POTATO EXCHANGE CONTACT: Marc Stalter (715) 335-8050
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4ct. Bag of Avocados SUPPLIER: WESTPAK CONTACT : DOUG MEYER (951) 296-5757
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MERCHANDISING TOOLKIT High Graphic POS Customized Ads
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MERCHANDISING TOOLKIT High Graphic Bin
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Imagination Farms Contact Information Western Region Sales Mark Haun 972-202-9951 mark@i-farms.com Eastern Region Sales Glen Reynolds 336-765-5044 glen@i-farms.com
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