1. + Computer Password Manager Colin Raymond | Ritesh Sharma | Lubna Merchant | Sichen Sun | Kelechi Ajagba

2. + Agenda Refined POG Value Opportunity Analysis Product Attributes Short List of Product Concepts Selected Product Concept Prototype

3. + Refined Product Opportunity Gap With the increase in use of password protected applications, with different security policies, on the internet it is becoming difficult for the consumers to remember their security combinations for various applications. We see an opportunity to assist customers with remembering their password and user name combinations in a safe and reliable manner for all of their internet accounts. This will allow the consumer to more efficiently access the internet without the hassle of trying to remember various security combinations.

4. + Value Opportunity Analysis LowMedHigh Emotion adventureNA independenceNA security sensualityNA confidence power User Interface comfortNA safety ease of use Aesthetics visual auditoryNA tactileNA olfactoryNA gustatoryNA Identity point in time sense of place personality Impact social environmental Core Technology reliable enabling Quality craftsmanship durability Profit Impact Brand Impact Extendable - users want to feel secure that there information is safe. - users need to feel confident that the product will work - product needs to be bug free and safe holding users information - light users need to be able to easily use this product - Look of product should be simple and stylish - Core technology must be reliable and actually save users time - Product needs to be well made and bug free. Users need to know it will last.

5. + Product Attributes Be secure and safe. Be able to be used on multiple computer systems. Be easy to use. Seamless platform integration. Encourages unique passwords and prompts if password change needed. Have excellent Brand reputation.

6. + Short List of Product Concepts Wireless Security Key USB Key With Fingerprint Scanner Java Enabled Website Cell Phone w/ Blue Tooth Enabled Password Manager

7. + Analysis of Product Attributes WeightProduct Attributes (out of 10)Secure IdUSB KeyWebsiteCell Phone 40% Be secure and safe. 9847 20% Be able to be used on multiple computer systems. 108 5 10% Be easy to use. 8896 25% Seamless platform integration. 48106 5% Encourages unique passwords and prompts if password change needed. 10 Total7.98.17.56.4

8. + Analysis of Stakeholders StakeholderSecure IDUSB KeyWebsiteCell Phone Individual ConsumersPOS Web DepartmentsNEGNEU Credit Card CompaniesPOSNEUNEG Consumer Advocacy GroupsNEU NEG BusinessesNEGNEU Overall ResponseNEUPOSNEG

9. + Final Product Concept USB Key

10. + Product Prototype

11. + Lessons Learned

12. QUESTIONS?