1. 13. Discussion Questions - Diverse E-Commerce: M-Commerce and Ubiquitous - May 1, 2013 POSTECH Strategic Management of Information and Technology Laboratory (POSMIT: http://posmit.postech.ac.kr) Dept. of Industrial & Management Engineering POSTECH

2. 2 Discussion Questions (1/2) 1.Which attributes of M-commerce have mainly contributed to making M-commerce be increasingly popular?

3. 3 Discussion Questions (2/2) 2.What are success factors of e-commerce to attract potential customers, transact goods and services, build customer loyalty