1. Case Study: Southampton: the smartcities card and uni-link buses SmartCard Networking Forum Members Event Southampton 1 st November 2005 John Waugh Transport Services Manager, University of Southampton

2. The Network SmartCard Networking Forum Members Event Southampton 1 st November 2005

3. The Fleet SmartCard Networking Forum Members Event Southampton 1 st November 2005 Andy Vowles

4. Sales 350,000 300,000 250,000 200,000 150,000 100,000 50,000 0 AugSepOctNovDecJanFebMarAprMayJunJul Passenger Numbers uni-link Monthly Passenger Numbers SmartCard Networking Forum Members Event Southampton 1 st November 2005 The demand 2002/03 2001/02 2003/04 2004/052005/06

5. SmartCard Networking Forum Members Event Southampton 1 st November 2005 The business model John Waugh Transport Services Manager, University of Southampton James Ekema 2004

6. John Waugh Transport Services Manager, University of Southampton SmartCard Networking Forum Members Event Southampton 1 st November 2005 Three years to find out what’s wrong with Britain’s buses! It’s a people problem: Parents and children Older people People with notes – not coins Lost people Students

7. John Waugh Transport Services Manager, University of Southampton SmartCard Networking Forum Members Event Southampton 1 st November 2005 Getting it right: Bus Design Flat Fare Cash Free – Including Concessions James Ekema 2004

8. John Waugh Transport Services Manager, University of Southampton SmartCard Networking Forum Members Event Southampton 1 st November 2005 Getting smart… University ID Card Project Sport and recreation uni-link Access …and getting smarter - to buildings - to bike stores - to car parks - to catering - to libraries

9. John Waugh Transport Services Manager, University of Southampton SmartCard Networking Forum Members Event Southampton 1 st November 2005 Progress report: University and smartcities cards enabled for uni-link Smartcities cards supplied with free 12 journey ticket already encoded Tickets available on smart card: Annual………….shop sale only…………….smart card only 90 Day…………..shop sale only…………….smart card only 28 Day…………..shop or on-bus charge…...smart card only 7 Day………….…shop or on-bus charge…...smart card only on-bus (paper ticket only available from shop) 12 Journey Multi-trip shop or on-bus charge (paper ticket available from shop or on-bus) Concession rate………………………………smart card only Up to 75% journeys cashless

10. Sales Yearly Passenger Numbers: SmartCard Networking Forum Members Event Southampton 1 st November 2005 Concessionary Travellers on the move with uni-link 2002 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec 4300 3800 4200 3900 4800 3500 4000 3800 3800 4200 4500 4400 2003 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec 4500 4100 4700 4200 4800 4500 4900 4600 4700 4200 4200 4100 2004 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec 4000 3600 4400 4000 4600 4600 4600 4600 5500 6300 6500 6400 2005 Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec 6000 5400 6100 6500 6500 6800 6600 4600 7000

11. John Waugh Transport Services Manager, University of Southampton SmartCard Networking Forum Members Event Southampton 1 st November 2005 The future… £2 All Day Ticket loadable on card ‘E purse’ Hospitality card Smart card lane for the bus Exit past the driver

12. John Waugh Tel. 023 8059 6654 jew1@soton.ac.uk SmartCard Networking Forum Members Event Southampton 1 st November 2005 Thank you for listening. Feel free to contact me if you have any further questions -