1. Building Apps The Developer's Perspective Paradigm Shift = Opportunities Moving from apps at the enterprise Cloud Computing SaaS Model

2. Moving from apps at the enterprise Why ? Economic pressures Lower cost of ownership Hardware changes - can't keep up Faster deployments - time is money Software decisions - taking to long Quicker ROI

3. Cloud Computing Cloud Computing Why has it caught on ? Reliable Scalable Secure Affordable

4. Cloud Computing Cloud Computing Why has it caught on ? Instant Sizing New features Maintenance Easy migration New versions Another supplier Another location

5. Cloud Computing Cloud Computing Why has it caught on ? Mobility support Virtual workers Agility & flexibility commission decommission Managed Infrastructure Software Support

6. Software as a Service - Saas Software as a Service - Saas Why has it caught on ? Wants = pay as you go - as you grow No CapEx Easier to budget Easier to expense Easier to justify

7. More apps needed

8. More apps needed More apps needed What is required ? Personalized Qualitative Simplified Smaller companies want stuff too

9. App Requirements ? Quick delivery Scalable Integrated to other apps Specialized value features Simple & Intuitive

10. Decision making issues Comprehensiveness Relevance Latency Experience

11. What new channels require Who ? Service providers What ? Want differentiation Why ? Competition demands it When ? Now

12. What new channels require What new channels require Links http://www.getapp.com/ http://www.salesforce.com Rackspace http://www.rackspacecloud.com/ http://www.rackspacecloud.com/ Amazon EC2

13. Thank You Mike Ross