3. Flexibility of options Existing relationship Subscriptions Consumable purchases Use Your Existing Commerce Use our ad system Bring your own Ad Supported Time-limited trials Feature-differentiated trials One-time Purchase Persistent purchases Expiring purchases Purchases over time

5. Trials in Windows 8 Time limited Feature differentiated

6. Time-based trials /* No code*/

7. Trial conversion (JS)

8. Simulating licensing & product options CurrentAppSimulator.ReloadSimulatorAsync(file);

10. In-app Purchase // can’t do in-app purchase in trial mode, must convert first if (!appLicensingInformation.isTrial) { //load the listings with all the products currentApp.loadListingInformationAsync().then( function (listing) { //lookup a specific product var product1 = listing.productListings.lookup("product1"); if (!product1.isActive) { // purchase currentApp.requestProductPurchaseAsync("product1“, false ).then( enableProduct1 ); } });

12. Microsoft Advertisement Advertisement choices Your own

13. Why Microsoft Advertising? Keep Users EngagedMonetize Your AppQuickly Enable AdsMonetize Your App www.windowsadvertising.com

14. Add advertising to Windows 8 pps Activate Microsoft Ads Download Ad SDK Publish App to Store www.windowsadvertising.com

16. Discovery

21. The Most Significant Developer Opportunity. Ever.

25. Flexibility of options Existing relationship Subscriptions Consumable purchases Use Your Existing Commerce Use our ad system Bring your own Ad Supported Time-limited trials Feature-differentiated trials One-time Purchase Persistent purchases Expiring purchases Purchases over time

27. Trials in Windows 8 Time limited Feature differentiated

28. Time-based trials /* No code*/

29. Trial conversion (JS)

30. Simulating licensing & product options CurrentAppSimulator.ReloadSimulatorAsync(file);

32. In-app Purchase // can’t do in-app purchase in trial mode, must convert first if (!appLicensingInformation.isTrial) { //load the listings with all the products currentApp.loadListingInformationAsync().then( function (listing) { //lookup a specific product var product1 = listing.productListings.lookup("product1"); if (!product1.isActive) { // purchase currentApp.requestProductPurchaseAsync("product1“, false ).then( enableProduct1 ); } });

34. Microsoft Advertisement Advertisement choices Your own

35. Why Microsoft Advertising? Keep Users EngagedMonetize Your AppQuickly Enable AdsMonetize Your App www.windowsadvertising.com

36. Add advertising to Windows 8 pps Activate Microsoft Ads Download Ad SDK Publish App to Store www.windowsadvertising.com

38. Discovery

43. Please submit session evals on the Build Windows 8 App or at http://aka.ms/BuildSessionshttp://aka.ms/BuildSessions

44. Please submit session evals on the Build Windows 8 App or at http://aka.ms/BuildSessionshttp://aka.ms/BuildSessions

46. The Most Significant Developer Opportunity. Ever.