1. Presentation to IACI September 30th
East and West Business Models
Gilles Albaredes
Managing Director, Crystal CG International

2. Agenda About Crystal CG Economic Landscape Culture and Business
Business Models
Conclusion

3. About Crystal CG

4. About Us?
Crystal CG International is the European Headquarters of Crystal CG –
one of the world’s leading digital media companies.
Founded in 1995, Crystal CG has more than twelve offices worldwide including; Beijing, Hong Kong, Singapore, London, Los Angeles, Tokyo and India.
Internationally Crystal CG employs over 3,000 dedicated experts.
It operates in a wide range of industries including; sport, property, media, culture and public affairs.
Iconic digital projects include; the Beijing 2008, Shanghai Expo and London 2012 Olympic & Paralympic Games.

5. Crystal CG

6. Economic Landscape

7. Economic Landscape Chinese Economy Western business in China:
Ranked 2nd largest in 2010 (GDP)
Ever expanding global footprint
Multi-sector leadership (new economy is a key driver)
Research and Development spent is growing (2% of GDP)
Foreign trade remains a key issue
Western business in China:
First half of 2010 UK exports to China increased by 40%
Active promotion in China
China represents largest UK export outside of US and EU
Costa Coffee seen as an example to follow
What is the ideal nurturing environment ?

8. Culture and Business

9. Culture and Business Chinese business culture:
Individual relationship based
Government driven
Price and low-cost-driven
Speedy & Directive
Western business culture:
Image driven
Typically not led by Government
Quality-driven
Process driven
Consensus-driven
Can both business cultures co-exist ?

10. Business Models

11. Business Models Where does China fit into the “Brand Landscape” ?
Are top Chinese firms branded overseas?
Huawei: $21b in 2009, founded in ‘88, EMEA founded in ‘05, ¾ Revenue outside China
China Mobile: $67b in 2009, founded in ‘97, EMEA founded in ‘08, majority revenue in China
SAIC: $59.3b in 2009, founded in 1955, re-launched ‘95, MG + GM +VW joint ventures, majority revenue in China
Alibaba: $503m in 2009, founded in ‘99, 58% revenue outside China
Crystal CG: Founded in 1995, largest CGI company, mainly Chinese revenue, growing internationally
Globalisation Models differ:
Joint Ventures
Foreign acquisitions
Fully-owned operations with Chinese management teams
Step-by-step approach
UK often chosen as the EMEA base

12. Conclusion

13. Conclusion
Chinese businesses are expanding their footprint internationally
China attracts Western brands
Business cultures are radically different
Business models could be more adaptive (on both sides)
Early handicaps need to be lifted
Active collaboration across academic institutions, an immense opportunity for strengthening East / West business collaboration

14. Any Questions?