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Published byRosalind Cecily Brooks Modified over 9 years ago
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Marketing Plan Review Landscape/Hi-Green Date : 1 st June 2012
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Marketing Tools 1)Complete Product Presentation to sales team (to include corporate information, industry background and general, job references) for LS / Hi Green / Integrated Sustainable Landscape 2)Digital catalogue on Hi Green 3)Catalogue of Integrated Sustainable Landscape 4)Emails, Cold calling, Networking sessions, Group presentations and Exhibition 5)Advertisement in CityGreen magazine, 2 issues, featuring Hi Green - Jan & July 2012
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Goals vs Actual 1)Digital catalogue on Hi Green & Integrate Sustainable Landscape 2)Emails, Cold calling, Networking sessions, Exhibition and Group presentations. 3)Advertisement in CityGreen magazine, 2 issues, featuring Hi Green - Jan & July 2012 Goals setDone / In Progress -- Done -- Residential (Park villas and Swettenham Road). Upcoming Bex Asia 2012 -- Advertise in Jan/July 2012 CityGreen magazine – Received 2 enquiries (New Market St & Parsons Brinckerhoff)
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Goals vs Actual …. cont’d Presentation Breakdown : Developers @ 1 presentation per quarter -- CDL & Capitaland Architects @ 1 presentation every 2 months -- ID Architect & CPG (JTC & Changi Hospital) Landscape Consultants @ 3 -- Jurong Consultants (Sin ming Auto & Cleantech 2 presentations per quarter Broadway Malyan & Burega Farnell Main Contractors @ 2 presentations per month -- China jingye (One Canberra, The Nautical & The Canopy) & Takenaka Corporation Goals setDone / In Progress Up coming – Cicada, Tritech & Dragage
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Goals vs Actual …. cont’d Goals set Done / In Progress Target NSC Tender Interviews - minimum 6 tender interviews per quarter Target ITQ per quarter – minimum 10 ITQs per month -- Parsons Brinckerhoff (Urbanis), SGH Tender (CPG), The Plaza A&A (DP Green) -- Changi, HDB, IMH, NUS Green Roof, Marsiling Secondary School and etc…. Total Sales Closed From Landscape Department – 3,502,618.00 54% Target of $6.46 Million for LS in 2011/2012
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Thank You !
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