2. בסד Privacy Restored.™ 1 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. RESEARCH CONSULTING Entrepreneurial Computer Science Yonah Alexandre Bronstein, PhD alex_bronstein@ieee.org Session 2

3. בסד Privacy Restored.™ 2 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Session Outline 1.Administrative Stuff 2.Chapter 1: Personal Experience 3.Chapter 1: Other Fundamentals 4.Homework Check & Refinement

4. בסד Privacy Restored.™ 3 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Administrative Stuff Office Hour: –Location: Building 58 (Math), Room –105 (basement) –Time: Sunday 2pm – 3pm (i.e. right after class) Textbooks: –G. Kawasaki "The Art of the Start” (Amazon: $11 - $18) –D. Packard, "The HP Way” (Amazon: $1 - $10) –Suggestion? D. Senor & S. Singer: “Start-up Nation: the Story of Israel’s Economic Miracle” (Amazon: $7 – $17, Staimetzky’s?)

5. בסד Privacy Restored.™ 4 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Administrative Stuff Overflow students… Univ. decision: ? “Auditing?”

6. בסד Privacy Restored.™ 5 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Ch.1: Personal Experience What do you think is the Meaning/Mantra in: GAIN DDS VERITAS BEZEQ? EL AL? Better Place?

7. בסד Privacy Restored.™ 6 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Ch.1 M&M: GAIN Poor Multimedia support in Relational Databases (back in early 90’s): Input (capture) Storage (efficiency) Output (usability) “Database: the Next Generation”

8. בסד Privacy Restored.™ 7 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Ch.1 M&M: DDS Next generation/sophisticated Document handling? –Single user (desktop) –Office environment (“super” copy machine) Xerox PARC full of ideas, Xerox tired of seeding other start-ups: “internal” start-up “PARC invents & Xerox profits!”

9. בסד Privacy Restored.™ 8 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Ch.1 M&M: VERITAS Really Reliable Storage, for those who couldn’t afford Monster RAID Arrays… “Soft Hardened Storage”

10. בסד Privacy Restored.™ 9 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Ch.1 M&M:BetterPlace Electric Cars + infrastructure of battery-swap stations… Shai Agassi + Palo Alto,CA + Ramat HaSharon,Israel 5 years & www.BetterPlace.com

11. בסד Privacy Restored.™ 10 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Ch.1: Get Going 1.BUILD (something) 2.SELL IT (to someone, for $$ or just words) Gives you a Reality Check: Market Technical capability Team’s ability to work together (So you can fail, fail, fail, and then converge on something that works!)

12. בסד Privacy Restored.™ 11 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Ch.1: Business Model Physics: energy flow to keep the machine running KISS: Keep It Simple Silly! Do not invent Ask (only) women for feedback To many investors, that’s the most important slide: “Tell me again, how do you make money?”

13. בסד Privacy Restored.™ 12 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Ch.1: M.A.T. Milestones: –Prove concept –Complete design spec –Finish prototype –Raise capital –Ship testable version to customer –Ship final version to customer –Achieve break-even Assumptions: list them to find flaws early Tasks: day-to-day entropy management

14. בסד Privacy Restored.™ 13 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Ch.1: CS Angle? CS should NOT be the top priority thinking yet (unless problem is in the CS space) Prototype / Architecture considerations: –Want prototype as quickly as possible, –But it will live on much longer than you ever think… –Architecture should be maximally SCALABLE (in size & function) –Prototype should be minimally SELLABLE as a pilot/trial –Proprietary / Open Source? (“What’s your barrier to entry?” 2 nd most favorite investor question) –Patents? –1 fantastic programmer is better than 6 average ones

15. בסד Privacy Restored.™ 14 ABUSE SUPPRESSION TECHNOLOGIES, ACTIVITIES, VISION. ©2008 ASTAV, inc. – Confidential & Proprietary – Contact Research@ASTAV.net for pricing. Homework… Read Chapter 2 and APPLY Chapter 1 to “The Project”: Meaning/Mantra Team (with student Id and email address) (Extra Credit): Tag Line? Milestones? “Eat your own dog food!” (D. Cutler) ASTAV v.2: Protect People from Abuse & Fraud! SM