1. Lauren Timmerman Hannah Pollack Kevin Pace

2.  Introduction  Goals/Objectives  Constraints  Marketing  Resources (human and material)  Evaluation plan  Timetable  Budget  Conclusion

4.  Findings/Main Problem: ◦ The WSU population and affiliates are misinformed or unaware of the overall intent of a wellness theme

5.  Mission Statement: ◦ To promote the 7 pillars of wellness to the WSU and MNSE Tech communities

6.  Target population/Context: ◦ All students, faculty and others associated with WSU through outreach programs (Ex: MNSE Tech) ◦ Utilize Theory of Reasoned Action (TRA) as suited for the target audience

7.  1) To improve awareness of the university theme  2) To increase and promote the awareness of all 7 aspects of wellness

8.  Short-term Program Objectives: ◦ 50% of students and faculty are aware of the Wellness Theme website and provide feedback via an assessment survey by December 2012 ◦ 25% of on campus organizations will include the Wellness Theme website for event marketing

9.  Mid-term Program Objectives: ◦ 50% of students and faculty will be able to list at least one health-related benefit for each pillar of wellness ◦ 50% of students and faculty will attend a club meeting or focus group to benefit the institution and their knowledge of wellness

10.  Long-term Program Objectives: ◦ The wellness theme website will increase healthy lifestyle awareness for all viewers by 50% by Spring 2013 (assessed through survey) ◦ 60% of programs on and affiliated through WSU will incorporate at least 3 pillars of wellness into their course objectives

11.  Lack of control over website maintenance  Information overlap  Lack of audience awareness  Involving target audience

12.  Create posters and pamphlets ◦ Place on WSU and associated businesses ◦ Provide information on mission statement ◦ Provide contact information for questions/comments

13.  Update Facebook and Twitter ◦ Provide daily updates on events ◦ Connect with other related groups or companies ◦ Use as a form of marketing

14.  Promote in orientation classes ◦ Expose new students to local opportunities ◦ Encourage a health living through different activities ◦ Encourage website as a resource

15.  Feedback Survey ◦ Used to assess effectiveness of website ◦ Available to viewers on the website ◦ Consider viewer feedback in website maintenance

16.  Inform audience on the importance of developing their ideal well-rounded and healthy lifestyle

17.  Interconnectedness: Marketing the awareness of wellness

18.  Entire WSU campus  MNSE Tech campus  Also accessible to Winona community

19.  Poster boards  Writing utensils  Printers  Computer/internet access (for website)

20.  Human Resources: ◦ Shari Harman  Nurse Practitioner ◦ Mollee Sheehan  Director of Web Communications ◦ Adrian Shepard  IWC Coordinator

21.  Create posters and pamphlets ◦ Method: Observe program participation ◦ Time frame: Long-term (allow 1 year) ◦ Who: Practicum students/website maintenance

22.  Update Facebook and Twitter ◦ Method: Observe “likes”, “followers” and feedback ◦ Time frame: Mid-term (allow 2-3 months for ◦ Who: Practicum students/website maintenance

23.  Promote in orientation classes ◦ Method: Assess program participation and social network sites ◦ Time frame: Short-term (allow a few weeks into the new semester) ◦ Who: Practicum students/website maintenance

24.  Feedback Survey ◦ Method: Observe number of surveys taken ◦ Time frame: Short-term (allow a day-to-day observation of surveys taken) ◦ Who: Practicum students/website maintenance

26.  Pamphlets:.20 X 100 = $20  Posters: 1.00 X 50 = $50  Total = $70

27.  Recommendations: ◦ Involve Theme Team ◦ Hold focus groups ◦ Community outreach ◦ Make goals clear and precise ◦ Incorporate structured activities ◦ Informational booths

28.  Created a website  Conducted interviews  Completed website: ◦ Wellness Theme Wellness Theme ◦ Maintain site upkeep for following years of use