2. Objectives For the Welsh manufacturing sector. To add value to their offerings. To help commercialise technology-led businesses. For the Welsh professional design sector. To create a new cluster of service design expertise.

3. Key Figures Project value£438,521 (Welsh Government) Start dateJuly 2010 End dateJune 2013 (3 years) Worked with 361 companies and organisations Trained 20+ Design agencies in service design Helped launch 2 new service design agencies Run 30+ workshops and seminars

4. Policy Context Funding source. Welsh Government Academia for Business (A4B). Policy alignment. Focussed to support 2 of the 5 priority sectors. Advanced materials and manufacturing. Creative industries.

5. Set-up 2 members of staff. Networking.

6. Nature of the intervention One-to-one expert advice / support For manufacturers: Service Design Essentials (half-day workshop). One to one support. For design businesses: Service Design for Design (SD4D). One to one support.

8. Evaluation / measures Performance indicatorsMeasure Seminars held52 Steering group meetings12 Scoping discussions & diagnostic interviews225 OutputsMeasure Collaborative R&D15 Enterprises Assisted90 ResultsMeasure Products/services registered20 New/improved products/services launched75 Jobs created35 Jobs safeguarded35 R&D investment induced£165,000 Funding secured£28,000

9. Results For the design sector: Insight Service Design Launched in Summer 2012 Clients include high street banks, public authorities and healthcare providers Employ 3 designers

10. Results For manufacturing sector #1: Aggrelek Invested 50k in new product/service development Saw £500k return in 6 months Moved to bigger factory

11. Results For manufacturing sector #2: Nuaire Savings of over £100,000 2 collaborative research projects

12. Results Sustainability - Creating critical mass: Knowledge transfer/enterprise/research Further Welsh Government funding Greenhouse SPIDER Service Design Network Conference Commercial projects

13. Before: Definition / clarity. Relationships / networking for support. During: Recruitment of experts. Network, network, network. Tag -Team approach. Prepare for sustainability from the start. Lessons Learned

14. Information / Contact Web - www.designwales.org E-mail - gcawood@designwales.org