1. © 2012 LAIC Aktiengesellschaft Airports & Airlines Management Air Navigation Service Providers BI Overview Business Intelligence © 2012 LAIC Aktiengesellschaft

2. o Introduction o Business Context o Why Business Intelligence? o Business Intelligence. How does it work? o Business Intelligence in Practice o Business Intelligence. How do we get it? OBIEE Technology (Business Process Scheme) Proprietary Data Modeling o Business Intelligence. REPORTS & STATISTICS o (Reminder) o Business Intelligence. Effectiveness to Efficiency o Questions & Answers SUMMARY

3. © 2012 LAIC Aktiengesellschaft o The purpose of this Session consists of establishing the bases under which LAIC will add Value to DGMAN Business through delivering of Business Intelligence services focused on Airports & Air Navigation Services. o The Business Intelligence solutions shown here are primarily based on BI Reporting & Statistics technology layer (+ Data mining) o The next Session will be established under the next planning:  PRESENTATION OF LAIC BUSINESS INTELLIGENCE  ‘LIVE’ PRESENTATION RUNNING ON OBIEE PLATFORM  REMINDER AND TAKE AWAYS  QUESTIONS & FURTHER DISCUSSION INTRODUCTION

4. © 2012 LAIC Aktiengesellschaft LCCs Secondary Airports Aircraft Evolution Middle East / Asia Increase Alliances Increase Carriers Internati onal Hubs Secondary Airports Middle Size Airports Airport Natural Monopol y BUSINESS CONTEXT

5. © 2012 LAIC Aktiengesellschaft AIRPORT Market POSITION Understanding CLIENTS Understanding Airports need to ATTRACT CLIENTS Cost Leadership Differentiation Niche Others (Lost-in-the-Middle) Airports need to DESIGN THEIR PRODUCTS Maximize Capacity Management Maximize Operations Management Minimize Risks Operational Efficiency Key to Competitiveness Control over Aeronautical charges Maximize Revenues Minimize Costs Financial Efficiency Key to Competitiveness Why Business Intelligence?

6. © 2012 LAIC Aktiengesellschaft ATM BUSINESS INTELLIGENCE ATRAK-MIP – MANAGEMENT INFORMATION PORTAL ATRAK-BS – FLIGHT STATISTICS ATRAK-BS – FLIGHT BILLING PRODUCT FOCUS

7. © 2012 LAIC Aktiengesellschaft BI LAYERS DEVELOPMENT ATM BUSINESS INTELLIGENCE

8. © 2012 LAIC Aktiengesellschaft Business Intelligence How does it work? Customized Actionable Time to Value Information ‘on business demand’ Analyzed Organized Cross Value Chain Information Manipulated Information Integrated Consistent Aggregated Information Operational Distributed Diverse Transactional Data

9. © 2012 LAIC Aktiengesellschaft o Reporting  Overall Airport’s Organizational Performance  Historical / Current Charging Data + Airport Management Data o Monitoring  (Watch – Detect Problem – Take Actions – Check Improvements)  Dashboards  KPIs & Scorecards – Measures VS Goals  Alerting & Proactive Notification – Triggers / Events o MOLAP Analysis  Logical Multidimensional Data Model 100% based on Airport EDM  Real Time OLAP Functionality – Pivoting / Drilling / Ad-hoc Analysis Business Intelligence in Practice

10. © 2012 LAIC Aktiengesellschaft Technology OBIEE SCHEME Billing System Input, Output, BI Input, Output Scheme Table Sources, Proprietary Data Warehouse, Presentation Layer (60-70% extracted from the Data Sources for the moment). More Sources, more info, more knowledge DATA STRUCTURE – Table Sources Business Intelligence How do we get it?

11. © 2012 LAIC Aktiengesellschaft How do we get it?  OBIEE Technology

12. © 2012 LAIC Aktiengesellschaft Raw Information Unstructured Information Flat Files BS ATRAK Processed Information Operators Definition Flights Classification Charges/Invoic es LAIC BUSINESS INTELLIGEN CE Performance Management Integration Reporting Monitoring MOLAP Analysis Input Output Input (60%-70%) Output

13. © 2012 LAIC Aktiengesellschaft How do we get it?  Proprietary Data Modeling

14. © 2012 LAIC Aktiengesellschaft o Invoiced Amount by Operator o Invoiced amount by Period o Invoiced amount by Aircraft Type o Movement count by Runway o Sum of MTOW by Runway REPORTS & STATISTICS DGMAN SSDD Requirements

15. © 2012 LAIC Aktiengesellschaft o Invoiced Amount by Runway o Runway Usage o Operator Profile o Operator Profile 2 o Invoiced Amount by Departure Aerodrome o Airspace Distribution o Movement Count by Aircraft Type o Invoiced Amount by Distance o Movement Count by EOBT o Total Annual Revenues o Regressions o What-If Analysis – Closed Airspace o What-If Analysis – Hypothetical Charges o What-If Analysis – New Operator/Route REPORTS & STATISTICS Out of DGMAN SSDD Scope

16. © 2012 LAIC Aktiengesellschaft INTERLEAVING SLIDES

17. © 2012 LAIC Aktiengesellschaft Raw Information Unstructured Information Flat Files BS ATRAK Processed Information Operators Definition Flights Classification Charges/Invoic es LAIC BUSINESS INTELLIGENCE Performance Management Integration Reporting Monitoring MOLAP Analysis Input Output Input (60%-70%) Output

18. © 2012 LAIC Aktiengesellschaft Effective BI Based on User Needs Focused on Business Clear KPIs Simplify the Context Time to Value Business Intelligence Effectiveness to Efficiency

19. © 2012 LAIC Aktiengesellschaft Economical & Operational Efficiency Business Management Proactive Decision Support Airport/ANSPs Management Advanced Analytics Strategy/Scenario Planning

20. © 2012 LAIC Aktiengesellschaft Thank you for your attention For more information please contact: Email : enquiries@laicatc.com Or visit us at: www.laicatc.com