1. Lee Charteris VP OPERATIONS April 15, 2014

2. Discussion on the Growth of the UAE Event Industry

3. Table of Contents Working with Flash Entertainment UAE live events and festival sector Local vs. International talent Permanent vs. Temporary venues Evolving market trends across the GCC

4. UAE live events and festival sector Growth over the past 5 years Seller’s market / buyer’s market Butcher, baker, candlestick maker Changes in demand – demographics & geography Meeting tour expectations for producing events at International standards Major acts and the challenges that were faced Staffing

5. Local vs. International talent Availability of resources Identifying new talent and promoting a healthy competitive environment Focus on innovation and leading the pack Shedding the perception that the UAE is not up to International standards

6. Permanent vs. Temporary Venues Necessity Forward planning Indoor vs Outdoor The Arena; benefits and challenges

7. Evolving market trends across the GCC Customer expectations Can the industry keep up? New technologies Health & safety 2020

8. THANK YOU Presented by Lee Charteris All material in the presentation is confidential © FLASH ENTERTAINMENT, 2014