1. Strategy 1 - Siviløkonom

2. 2012 Well prepared Fairly true to the textbook and articles Fairly theoretical Inviting feedback and interaction on «theoretical issues» in class Case work shops for application in two modules during the semester (middle and end)

3. 2012 - Outcomes

4. Challenges Increase activity and interaction in class Make students come prepared Uncover lack of knowledge & misunderstandings Increase motivation

5. 2013 - Changes Remove abstraction (increase relevance) – Apply and discuss topics & theories in light of business practice – Use examples from business to introduce themes and topics – Then relate theory and models to the examples afterwards Dislodge textbook and class – Lectures should not be a summary of the textbook – Focus class experience on explaining key concepts, models and tools, relating them to business – Then have the students apply the theories, models and tools in class – Make students think about and use them on real business problems – Learning by doing

6. 2013 - Changes Make the class small – Divide class into groups of 3 (sit together) – Use teaching setup involving group discussions during class – Small cases and exercises – Discuss in plenum afterwards – Group focus rather than individuals on the spot Be informal – Informal tone to invite participation – Gain learning insights through lively discussion and application Pilot competition on itslearning (Anton)

7. 2013 – The pilot competition 3-4 multiple choice questions on topics from last week Group effort Ranking of competing groups published on itslearning after each round Rules were changed multiple times during the semester – Implications for competitive conditions and strategies employed by groups Runners up to present cases in class Winning team won a prize + honor and glory

8. 2013 - Outcomes Success!

9. 2013 – Feedback (76 respondents) Do you agree in the following statements? DisagreeSome DisagreeNeutralSome AgreeAgree The teaching activities made me more focused on the topic 1,3%6,5%19,5%46,8%26% The activities made me think more on the topic issues 0%10,4%26%35,1%28,6% The activities made med learn more 3,9%13%18,2%35,1%29,9% The teaching activities made me more interested in the course topic 5,2%6,5%24,7%37,7%26%

10. 2014 Continued general changes from 2013 Removed case modules and rather used even more small cases throughout the semester Extended and integrated LearningLab pilot further – Elimination competition outside class to induce out-of- class activity – Ad hoc surveys, polls and quizes in class (Kahoot) – Videocases combined with polls in class

11. Videocases Interview real business leaders – Real strategic problems – Real strategic options Have students discuss the options in class Vote for preferred option in class (Kahoot) See realtime results and discuss choices in class Business leader tells what they chose and why

12. Nå skal vi stemme! Finn frem mobilen eller pc/mac/nettbrett som er på nett Gå inn på www.kahoot.itwww.kahoot.it Skriv inn «game pin» og trykk «enter» Lag ditt «nick» og klikk «join game» Velg fargekoden som passer til ditt valgte alternativ (du har 30 sek på å stemme)

13. Hva stemte dere på? Hvorfor valgte dere dette alternativet? Hvorfor valgte dere bort de andre?

14. Videocases - practicalities Coordination with business leaders – Topics, options, and timing Filming – iPhone, tripod, lighting Editing – Premiere Elements – Conversion problems (iPhone – PC issues)

15. Videocases - solution Handbrake - Conversion to mp4 – Video: framerate (fps): 30 – Video: Konstant framerate – Video: constant quality: 23 – Audio: Bitrate: 320 Export to film – Avchd – Preset: mp4 h264 1920x1080p 30 – Advanced: target bitrate: 5, max 7 – Alt. YouTube widescreen hd

17. 2014 results

18. 2015 Continued general changes from 2014 Extended and integrated LearningLab pilot further – Competition on today’s subject in class – Ad hoc surveys, polls and quizes in class – Videocases combined with polls in class New pilot on blended learning – Ethical issues in strategy

19. Some learning points iPhone tripod must be well secured Lights! Bring your own led lamp to location Extention cord! Bring your own to location Interviewee must try not to say «øh...» or «hm...» all the time Conversion mov to mp4 challenges Editing takes time

20. Some learning points It takes a lot of time to og through a videocase in class – Look at movie, discuss, vote, dicsuss results The students really like it (both videocases and kahoots) – Large variation in responses, which is very interesting to discuss – But I need to plan it so we get enough time (esp video) – There may be too much video and too little time to cover syllabus if in same session First round of itslearning competition this year (second session) – Itslearning was down almost the whole day – We could not run the contest Instead, the students were allowed to answer 1st round after class from Tuesday afternoon until Friday 1600. Only 44 participated 2nd round was held in class in third session: 93 participated.

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