2. Microsoft’s Worldwide Marketing Database with Windows 2000 Datacenter Server Scaling Up to the Needs of the Worldwide Marketing Database with Windows 2000 Datacenter Server Published December 2001

3. Agenda Company Overview Company Overview Solution Overview Solution Overview Products & Technology Products & Technology Business Challenge Business Challenge WWMDB Infrastructure WWMDB Infrastructure Solution Solution Using Windows 2000 Datacenter Server to Fulfill Business Requirements Using Windows 2000 Datacenter Server to Fulfill Business Requirements Deploying the ODS on Windows 2000 Datacenter Server Deploying the ODS on Windows 2000 Datacenter Server Future Plans Future Plans

4. Company Overview Sales, Support and IT (US-SSIT) Sales, Support and IT (US-SSIT) Responsible for all systems and system support that sustain the Microsoft sales force and support organizations Responsible for all systems and system support that sustain the Microsoft sales force and support organizations 500 people maintaining 1,800+ servers comprising the sales and support tools infrastructure 500 people maintaining 1,800+ servers comprising the sales and support tools infrastructure Worldwide Marketing Database (WWMDB) Worldwide Marketing Database (WWMDB) Result of the migration of core Microsoft marketing contact information from 3 rd -party vendor to an in-house application Result of the migration of core Microsoft marketing contact information from 3 rd -party vendor to an in-house application 1.8TB Microsoft SQL Server 2000 -based system 1.8TB Microsoft SQL Server 2000 -based system One of the largest, single-server SQL Server 2000 implementations in the world One of the largest, single-server SQL Server 2000 implementations in the world

5. Solution Overview Separate and disparate customer database solutions. Separate and disparate customer database solutions. Integration with a large number of heterogeneous applications. Integration with a large number of heterogeneous applications. Process 2 million records per day. Process 2 million records per day. Decentralized business in 60 subsidiaries of various sizes Decentralized business in 60 subsidiaries of various sizes ? Situation ! Benefits The Worldwide Marketing Database, one of the largest Microsoft SQL Server 2000 systems in the world. The Worldwide Marketing Database, one of the largest Microsoft SQL Server 2000 systems in the world. Faster time to market (8 weeks). Faster time to market (8 weeks). Increased performance (53%). Increased performance (53%). Consolidated, up-to-date customer information from 54 sources into a single 1.8 TB SQL Server system, one of the largest SQL Server systems in the world. Consolidated, up-to-date customer information from 54 sources into a single 1.8 TB SQL Server system, one of the largest SQL Server systems in the world. Solution

6. Products and Technology Windows 2000 Datacenter Server Windows 2000 Datacenter Server Microsoft SQL Server 2000 Microsoft SQL Server 2000

7. Business Challenge WWMDB (specifically the ODS) provides Microsoft with a comprehensive view of each of its customers WWMDB (specifically the ODS) provides Microsoft with a comprehensive view of each of its customers Keeping up with customer information growth presented several technical challenges due to ODS processing lag Keeping up with customer information growth presented several technical challenges due to ODS processing lag Two separate reporting infrastructures, one proprietary database application and a 3 rd -party application, ran on separate servers introducing a significant degradation in performance Two separate reporting infrastructures, one proprietary database application and a 3 rd -party application, ran on separate servers introducing a significant degradation in performance

8. WWMDB Infrastructure Accepts input from 54 different sources Accepts input from 54 different sources Leverages two data consolidation, cleansing and standardization tools Leverages two data consolidation, cleansing and standardization tools Uses relational Operational Data Store (ODS) for standardizing data in preparation for perpetual storage Uses relational Operational Data Store (ODS) for standardizing data in preparation for perpetual storage Up to 18 concurrent jobs, 8 SQL Server load jobs, and 12 SQL Server standardization jobs required to support daily record loading Up to 18 concurrent jobs, 8 SQL Server load jobs, and 12 SQL Server standardization jobs required to support daily record loading Three databases (150 GB, 990 GB, and 530 GB) Three databases (150 GB, 990 GB, and 530 GB)

9. Solution US-SSIT Managers explored two solutions US-SSIT Managers explored two solutions Six-month development effort to revise and tune the applications on existing systems to achieve 30% greater performance Six-month development effort to revise and tune the applications on existing systems to achieve 30% greater performance Implement Windows 2000 Datacenter Server/Unisys ES7000 system solution Implement Windows 2000 Datacenter Server/Unisys ES7000 system solution “We moved to the Datacenter/ES7000 platform through necessity; our older systems did not have the power to do the job. And by making this move, we have enough processing power to both load our current data sources and support new initiatives and marketing business that require data to be cross referenced with current information.” Jon Elliott Director US-SSIT Production Microsoft Corporation

10. Using Windows 2000 Datacenter Server to Fulfill Business Requirements Microsoft consolidates customer information from a vast assortment of internal and external sources Microsoft consolidates customer information from a vast assortment of internal and external sources All marketing data from contacts between customers and Microsoft is recorded in WWMDB All marketing data from contacts between customers and Microsoft is recorded in WWMDB Supporting Microsoft’s worldwide CRM database and DSS is a monumental task Supporting Microsoft’s worldwide CRM database and DSS is a monumental task US-SSIT used available technology US-SSIT used available technology Implemented system running on 8-way and 4-way servers with 8GB of RAM Implemented system running on 8-way and 4-way servers with 8GB of RAM Windows 2000 Datacenter Server allowed scaling through support for 32 processors and 64 GB of RAM Windows 2000 Datacenter Server allowed scaling through support for 32 processors and 64 GB of RAM Current implementation runs on 16-way Unisys ES7000 with 32 GB of RAM leaving room for further scaling Current implementation runs on 16-way Unisys ES7000 with 32 GB of RAM leaving room for further scaling Processes upwards of 2 million records per day, up from 500,000 previously Processes upwards of 2 million records per day, up from 500,000 previously Windows 98 and Windows 2000 registration processing was caught up in four months after implementation, from a seven-month lag Windows 98 and Windows 2000 registration processing was caught up in four months after implementation, from a seven-month lag Provide up-to-date customer information from a single 1.8 TB SQL Server system in a master database Provide up-to-date customer information from a single 1.8 TB SQL Server system in a master database

11. Deploying the ODS on Windows 2000 Datacenter Server Increased SQL Server 2000 performance due to linear performance scaling through 32 processors Increased SQL Server 2000 performance due to linear performance scaling through 32 processors 30% increase in transactional throughput 30% increase in transactional throughput Greater processing power and memory support eliminates the need to send large amounts of data across the network Greater processing power and memory support eliminates the need to send large amounts of data across the network “By consolidating both applications on a single 16-way server, we are able to get an additional 22% increase in performance.” Jon Elliott Director, US-SSIT Production, Microsoft Corporation

12. Moving Forward on Windows 2000 Datacenter Server Separate the marketing infrastructure from the customer lookup infrastructure and have two separate functions performed on the Datacenter/ES7000 server Separate the marketing infrastructure from the customer lookup infrastructure and have two separate functions performed on the Datacenter/ES7000 server Marketing information Marketing information Customer master for all internal Microsoft applications Customer master for all internal Microsoft applications “We moved to the Datacenter/ES7000 platform through necessity; our older systems did not have the power to keep pace with our growth. By making this move, we have enough processing power to both load our current data sources, and support new initiatives and marketing business that require data to be cross referenced with current information.” Jon Elliott Director US-SSIT Production Microsoft Corporation

13. For More Information Additional IT Showcase white papers, case studies, and presentations on ITG deployments and best practices can be found on http://www.microsoft.com. Additional IT Showcase white papers, case studies, and presentations on ITG deployments and best practices can be found on http://www.microsoft.com. Microsoft TechNet http://www.microsoft.com/technet/itshowcase. Microsoft TechNet http://www.microsoft.com/technet/itshowcase.

14. The information contained in this document represents the current view of Microsoft Corporation on the issues discussed as of the date of publication. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information presented after the date of publication. This document is provided for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS DOCUMENT. © 2001 Microsoft Corporation. All rights reserved. This case study is for informational purposes only. MICROSOFT MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN THIS SUMMARY. Microsoft, Active Directory, Windows and Windows NT are either registered trademarks or trademarks of Microsoft Corporation in the United States and/or other countries. The names of actual companies and products mentioned herein may be the trademarks of their respective owners.