1. Topics in Technology and Marketing Week 6 Recap

2. Midterm Grade Distribution

3. Things I’ve Never Said Offering 24x7 chat is a good idea

4. Things I’ve Never Said Offering links to local events, providers, and resources is a good idea

5. Things I’ve Never Said It won't be a difficult task to attract interest

6. Things I’ve Never Said Hope is a viable business strategy

7. Things I’ve Never Said Contests are a good idea

8. Things I’ve Never Said Free gifts are a good idea

9. Things I’ve Never Said Selling advertising to generate revenue is a good idea

10. Things I’ve Never Said Relying on "Word of Mouth" marketing is a good idea

11. Things I’ve Never Said It's possible for 15% of visitors to become paying customers

12. Things I’ve Never Said Accepting donations is a good idea

13. Things I’ve Never Said Building a community with only a free blog is a good idea

14. Things I’ve Never Said Basing a business plan on a shiny bauble is a good idea

15. Assignments and Grading Final assignment (team) - 50% of final grade: Each 5-6 person team will select from members' Mid-Term assignment a business that will be the focus of an internet marketing plan Teams will develop an internet marketing plan that demonstrating their understanding of the various digital strategies presented in class - laying out their proposed strategies and reasoning in detail Assignment due at the end of the course Submit questions via class blog/email after Week 8

16. Assignments and Grading Final assignment (team) - 50% of final grade: Graded on: Insightfulness of proposals Effectiveness of communication Mastery of course concepts in proposed application

17. Assignments and Grading Classroom presentation - 20% of final grade: Presentation will be a brief 10-15 minute summary of each team's final assignment. Graded on: Insightfulness of proposals Effectiveness of communication Mastery of course concepts in proposed application Instructor's evaluation: 15% of final grade Peers' evaluation: 5% of final grade

18. Final Presentation Teams RED TEAM – Batchelder, Lauren; Claypool, Travis; Conley, Samantha; Ibarra, Adrianna; Ledesma, Stephanie; Lowery, Heather ORANGE TEAM – Ahmad, Sameer; Bennett, Adrian; Gonzalez, Vestiny; Lyman, Kelly; Parks, Stewart; Ryals, Aimee YELLOW TEAM – Griffith, Chris; Le, Duy; Manley, Michelle; Pamplin, Allison; Pichot, Alex; Soto, Samantha GREEN TEAM – Erler, Amanda; Railey, Emily; Sweat, Sarah; Thomas, Mark; Worster, Steven BLUE TEAM – Egan, Maryellen; Krause, Jenny; Ross, Tanner; Thomas, Nicole; Turner, John INDIGO TEAM – Crawford, Katie; Flores, Michael; Gordon, Callie; Hunt, Sam; Union, Lindsay VIOLET TEAM – Berg, Brittany; Harrison, Chad; Holland, David; Hollowell, Jacob; Ramon, Viviana

19. Assignments and Grading Classroom participation - 10% of final grade: Graded on interaction with instructor/peers

20. Traditional Content 2 dimensional Across page Down page 2 Decisions What to put in? What to leave out? Costly to: Create Change Distribute 

21. A Few Advantages Multi-sensory Sight Sound Touch Smell Simple trajectory Across, then down Accessible offline Easy to annotate 

22. Digital Content 3 dimensional Across page Down page Through page 3 Decisions What to put in? What to leave out? What to link to? Inexpensive to: Create Change Distribute 

23. A Few Disadvantages Multi-sensory Sight Sound Complex trajectory Inaccessible offline Difficult to annotate        

24. Questions?