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WVHFMA - Winter Education Program January 15, 2009 Robert L. Coffield Flaherty, Sensabaugh & Bonasso, PLLC Charleston, West Virginia
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Are you making connections with today’s social tools? Do you have a LinkedIn account? Do you have a Facebook page? Do you have a blog? Do you read/comment on blogs? Do you use Twitter to communicate and collaborate? Do you use RSS to gather news and business intelligence? Have you searched your name on Google? Online reputation management.
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WHAT IS SOCIAL MEDIA?
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technology + mobile tools + social interaction + community + user-generated content + information
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WEB/HEALTH 2.0 THEN Author-Generated Controlled message Read Silo Intelligence Static Web Organization Driven Search/Retrieval Software Release Desktop Computing Central data World Wide Web NOW Dynamic and User-Generated Mental chatter & wisdom of crowd Read, write and collaborate Collective Intelligence Participatory Web Community Driven Creation/Discussion Software as Service Cloud Computing Decentralized data World Live Web
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WHAT IS CONSUMER DRIVEN HEALTH CARE?
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I ASKED MY NETWORKS?
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RIPE TIME FOR HEALTH CONSUMERISM Demographics → “Pig In Python” (79M Baby Boomers) Increase in chronic illness & complexity of treatment Personalized medicine & genomics Increased cost of health care Cost shift (employer based → you and me based) Generation shift and comfort with technology (post dot.com) Pace and speed of new technology, mobile computing, etc. MANTRA FOR HEALTH CARE: “Tell me & I'll forget. Show me & I may remember. Involve me & I'll understand.” A Chinese proverb (courtesy of Jane Sarasohn-Kahn, Health Economist)
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HOW IS HEALTH 2.0 IMPACTING CONSUMER DRIVEN CARE Health 1.0 Opaque System Passive Patient Physician Authority Insurance Adversary System Generated Health Care Health 2.0 Transparency Engaged Consumer Physician Advisor Health Plan Advocate User Generated Health and Wellness
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Personalized Health Search
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Personalized Physician Search
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Personal Health Records
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PHR and Health Platform
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Web Practice Management
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Virtual e-Health Physician
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Health Support Community
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Physician Social Community
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Focused Health Communities
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Personal Health Tools
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Practice Management Tools
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New Health Care Marketplace
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Health Consumer Tools
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Health Financial Tools
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Insurance Coverage/Discovery
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Blogging/Med Mal/Privacy
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Medical Identity Theft/Privacy
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Negative Review/Libel
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EHRs/PHRs/HIEs/Malpractice
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Contract Law/Libel/Litigation
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Privacy/Regulatory
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Patient Rights/Privacy
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Discovery/Employment
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ONE SLIDE PROJECT: Engage With Grace Project
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THANKS AND QUESTIONS Going Green – No Handouts View Via Slide Share
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