1. WVHFMA - Winter Education Program January 15, 2009 Robert L. Coffield Flaherty, Sensabaugh & Bonasso, PLLC Charleston, West Virginia

2.  Are you making connections with today’s social tools?  Do you have a LinkedIn account?  Do you have a Facebook page?  Do you have a blog? Do you read/comment on blogs?  Do you use Twitter to communicate and collaborate?  Do you use RSS to gather news and business intelligence?  Have you searched your name on Google? Online reputation management.

3. WHAT IS SOCIAL MEDIA?

4. technology + mobile tools + social interaction + community + user-generated content + information

5. WEB/HEALTH 2.0  THEN  Author-Generated  Controlled message  Read  Silo Intelligence  Static Web  Organization Driven  Search/Retrieval  Software Release  Desktop Computing  Central data  World Wide Web   NOW   Dynamic and User-Generated   Mental chatter & wisdom of crowd   Read, write and collaborate   Collective Intelligence   Participatory Web   Community Driven   Creation/Discussion   Software as Service   Cloud Computing   Decentralized data   World Live Web

7. WHAT IS CONSUMER DRIVEN HEALTH CARE?

8. I ASKED MY NETWORKS?

16. RIPE TIME FOR HEALTH CONSUMERISM  Demographics → “Pig In Python” (79M Baby Boomers)  Increase in chronic illness & complexity of treatment  Personalized medicine & genomics  Increased cost of health care  Cost shift (employer based → you and me based)  Generation shift and comfort with technology (post dot.com)  Pace and speed of new technology, mobile computing, etc.  MANTRA FOR HEALTH CARE:  “Tell me & I'll forget. Show me & I may remember. Involve me & I'll understand.” A Chinese proverb (courtesy of Jane Sarasohn-Kahn, Health Economist)

18. HOW IS HEALTH 2.0 IMPACTING CONSUMER DRIVEN CARE  Health 1.0  Opaque System  Passive Patient  Physician Authority  Insurance Adversary  System Generated  Health Care   Health 2.0   Transparency   Engaged Consumer   Physician Advisor   Health Plan Advocate   User Generated   Health and Wellness

19. Personalized Health Search

21. Personalized Physician Search

22. Personal Health Records

24. PHR and Health Platform

25. Web Practice Management

27. Virtual e-Health Physician

28. Health Support Community

29. Physician Social Community

30. Focused Health Communities

31. Personal Health Tools

34. Practice Management Tools

35. New Health Care Marketplace

36. Health Consumer Tools

37. Health Financial Tools

43. Insurance Coverage/Discovery

44. Blogging/Med Mal/Privacy

45. Medical Identity Theft/Privacy

46. Negative Review/Libel

47. EHRs/PHRs/HIEs/Malpractice

48. Contract Law/Libel/Litigation

49. Privacy/Regulatory

50. Patient Rights/Privacy

51. Discovery/Employment

52. ONE SLIDE PROJECT: Engage With Grace Project

53. THANKS AND QUESTIONS Going Green – No Handouts View Via Slide Share