1. Interoperability

2. Proven Data and BI Platform *Source: Gartner Magic Quadrant for Business Intelligence Platforms, 2008 & Gartner Magic Quadrant for Data Warehouse DBMS, 2007 +Source: “Worldwide Relational Database Management Systems 2007 Vendor Shares,” Carl W. Olofson, IDC, June 2008 Over 6 Million Downloads of SQL Server 2008 Over 6 Million Downloads of SQL Server 2008 In Leaders Quadrant in Gartner Magic Quadrants for DW & BI * In Leaders Quadrant in Gartner Magic Quadrants for DW & BI * Leading Performance Benchmarks: TPC-H, TPC-E, & Applications Leading Performance Benchmarks: TPC-H, TPC-E, & Applications SQL Server is the Fastest Growing Relational Database WW + SQL Server is the Fastest Growing Relational Database WW +

3. END USER TOOLS & PERFORMANCE MANAGEMENT APPS Excel SharePoint Server BI PLATFORM SQL Server Reporting Services SQL Server Analysis Services SQL Server RDBMS SQL Server Integration Services SharePoint Server DELIVERY ReportsDashboardsExcelWorkbooksAnalyticViewsScorecardsPlans

4. Compare prices & features $494K 10x $1,398K14x $528K 10x

5. 3 years of FREE support

6. Even with an 80% discount, Oracle still more expense

7. Consolidate Data Systems Rationalise data platform Rationalize hardware Cut energy consumption Reduce real estate requirements Lower administrative overhead SQL Server DBAs manage over 3 times as many databases as Oracle DBAs Annual cost of administering an Oracle database is over 3 ½ times of that for SQL Server Alinean Group 2007 SQL Server DBAs manage over 3 times as many databases as Oracle DBAs Annual cost of administering an Oracle database is over 3 ½ times of that for SQL Server Alinean Group 2007

8. Server Refresh Benefits (Single Core) Source: Intel estimates as of Nov 2008. Performance comparison using SPECjbb2005 bops (business operations per second). Results have been estimated based on internal Intel analysis and are provided for informational purposes only. Any difference in system hardware or software design or configuration may affect actual performance. For detailed calculations, configurations and assumptions refer to the legal information slide in backup. 2005 184 Intel ® Xeon ® Single Core Servers 2009 Performance Refresh 1:1 Up to 9x Performance 184 Intel ® Xeon ® 5500 Based Servers 18% Annual Energy Costs Estimated Reduction – OR – Efficiency Refresh 9:1 21 Intel ® Xeon ® 5500 Based Servers As Low as 8 Month Payback 90% Annual Energy Costs Estimated Reduction

9. A Comprehensive Platform

11. Trusted, Scalable Platform

12. # of CVE – Software Flaws Notes: Update as of 1/13/2010 Vulnerabilities are included for SQL Server 2000, SQL Server 2005, SQL Server 2008. Oracle (8i, 9i, 9iR2, 10g, 10gR2,11g) Source: NIST National Vulnerability DatabaseNIST National Vulnerability Database Security – Know the Facts

13. # of CVE – Software Flaws Notes: Update as of 3/01/2010. Vulnerabilities are included for SQL Server 2000, SQL Server 2005, SQL Server 2008. IBM DB2 (8.0, 8.1, 8.2, 9.0, 9.5) Source: NIST National Vulnerability DatabaseNIST National Vulnerability Database Security – Know the Facts

14. # of CVE – Software Flaws Notes: Update as of 3/01/2010. Vulnerabilities are included for SQL Server 2000, SQL Server 2005, SQL Server 2008. MySQL Source: NIST National Vulnerability DatabaseNIST National Vulnerability Database Security – Know the Facts

15. Enterprise-level Security and Scalability

16. Trusted Data Assets

17. Master Data Management

18. MDS in Customer Marketing Improves Response / Reduces Costs

19. Complex Event Processing

20. StreamInsight

21. High Scale Data Warehouse

22. Massive scale at low TCO

23. IT & Developer Efficiency

24. Multi-Server Management

25. Optimize Resources CONSOLIDATION

26. Increasing Availability

27. Improve Efficiencies

28. Managed Self-Service BI

29. Enterprise Business Intelligence (BI) – Todaydatawarehouse(DW) Datamart Datamart Data Model Reporting Tool (1) MOLAP MOLAP Reporting Tool (2) Tool Data Source OLAP Browser (2) Online Analytical Processing (OLAP) Browser (1) Reporting Tool (3)

30. DW Datamart Datamart MOLAP MOLAP Enterprise BI – A Messy Reality Data Model Reporting Tool (1) Reporting Tool (2) Tool Data Source OLAP Browser (2) OLAP Browser (1) Reporting Tool (3) DuplicateModels OLAPversusReporting DuplicateData

31. DW Datamart Datamart Data Model BI Applications MOLAP MOLAP Reporting Tool (1) Tool Data Source OLAP Browser (2) OLAP Browser (1) Reporting Tool (2) UDM Enterprise BI – With A UDM

32. DW Datamart Datamart Data Model BI Applications MOLAP MOLAP Reporting Tool (1) Tool Data Source OLAP Browser (2) OLAP Browser (1) Reporting Tool (2) UDM A single dimensional model for all OLAP analysis and Relational reporting needs Enterprise BI – With A UDM

33. Dashboards Rich Reports BI Front Ends Spreadsheets Ad Hoc Reports AnalysisServices Cache XML/A or ODBO UDM SQLServer Teradata OracleDB2 LOB DW Datamart Enterprise BI High-level Architecture

34. Empower End Users

35. Introducing PowerPivot Analyzing Massive Data Volumes in Excel With a few mouse clicks, a user can create and publish intuitive and interactive self-service analysis solutions. PowerPivot for Excel PowerPivot for SharePoint

36. Share & Collaborate

37. Capitalizing on Existing Reports with Report Part Gallery Reusing Report Components Reusing common report elements helps to accelerate report creation, cut down costs, and increase end- user adoption. SharePoint provides the central location for sharing and editing reports and automatically synchronizes published content objects.

38. System performance-Resource utilization-Application usage

39. Application details-Performance metrics-Security and settings

40. ATOM Feed Published Reports SharePoint Farm Report-Based Data Feeds Encapsulating Data Sources SQL Server Reporting Services 2008 R2 Data feed capabilities are provided out of the box in every report. OLTP and OLAP Data Sources

43. © 2010 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.