2.  The central economic imperative of the network economy is to amplify relationships. › The way to do this is through a NETWORK

3.  Structure to generate relationships  Members relate as peers › Help make things better

4.  Def – To fuse producing and consuming into a single verb.

5.  Prosuming occurs mostly online  When people prosume on large scales, it is called Mass Customizations

6.  Lets producers cater directly to you  Leads consumer to be happier with final result

7.  Smarter relationship technology  P3P cards – track information

8. 1) Create a tailored product 2) Recalling preferences intelligently 3) Anticipating what they (the customer) want before they articulate it. -Example: Firefly, Amazon

9.  Helping to increase sales  Makes the producer smarter  The next step is using it for ‘tangible’ items when shopping

10.  Consumers now have more of a responsibility  “The new economy begins with technology and ends with trust,”  Alan Weber

11.  Do you trust consumers telling you what you want more than the producer? › Why or Why not? › Is this a good or bad thing?