1. ILMC ILMC International Lead Management Center Inc.

2. Communicating the Message Brian Wilson ILMC ILMC

3. ILMC Communication Principles u Be honest & open u Be sympathetic & ethical u Be competent & educate u Be realistic, but careful

4. ILMC Ten PR Commandments 1. Plan ahead - long term goals 2. Assign responsibilities 3. Nominate a PR spokesperson 4. Be Pro-active – not Reactive 5. Instigate outreach programs

5. ILMC 6. Communicate important activities 7. Join Industry Organizations 8. Respond competently to a crisis 9. Maintain current media database 10. Meet media, community and local leaders Ten PR Commandments

6. ILMC Feedback Internal Dynamic Strategy Output Input Structure Plans Programs Goals Objectives Relations Public Information & Behavior

7. ILMC Feedback Internal Dynamic Strategy Output Input Output Structure Plans Programs Feedback Goals Objectives Relations Input Public Information & Behavior

8. ILMCFeedback Agreement Agreement Understanding Understanding Congruency Congruency Accuracy Accuracy

9. ILMC Public Relations Policy u Determine the desired image u Select appropriate media Y Target your “audience” u Promote “excellence” u Participate in the community

10. ILMC Public Relations Will not:……………… Y Y make up for deficiencies Y Y substitute for corporate planning Y Y solve serious ethical problems Y Y create a positive image of a poorly managed company

11. ILMCComplaints u Assume all are legitimate u Listen and allow to diffuse u Probe for fact and/or emotion u Try to be positive & helpful u Process the complaint quickly u Provide feedback u Record complaints & actions

12. ILMC Crisis Check List 1. Public relations policy 2. Crisis action & co-ordination plan 3. Key people – contact numbers 4. Company information fact sheet 5. Real time log

13. ILMC Dealing with a Crisis u Research the potential CRISIS u Analyze the SITUATION u Understand the PROBLEMS u Determine the ROOT CAUSES u Devise a delivery STRATEGY u Select MEDIA & MECHANISM u Implement the PROGRAM u EVALUATE your efforts

14. ILMC In a C I I !!! R S S R S S

15. ILMC Give Yourself TIME! to …….. Think to …….. Plan to …….. React

16. ILMCSummary Good PR promotes: Y positive stakeholder relations F Government and local authorities F Communities F Enforcement agencies F NGO’s Y employee satisfaction & loyalty