1. Designing a Website

2. The Internet The origins of the Internet reach back to research of the 1960s, commissioned by the United States government in collaboration with private commercial interests to build robust, fault-tolerant, and distributed computer networks.United States government The funding of a new U.S. backbone by the National Science Foundation in the 1980s, as well as private funding for other commercial backbones, led to worldwide participation in the development of new networking technologies, and the merger of many networks.backboneNational Science Foundation The commercialization of what was by the 1990s an international network resulted in its popularization and incorporation into virtually every aspect of modern human life.commercialization As of 2011, more than 2.2 billion people — nearly a third of Earth's population — use the services of the Internet. [Earth's population [

3. Pre-Internet Network A Network B Network C

4. Post-Internet Network A Network B Network C

5. Owning a Website v Owning a Shop Similarities If you are stuck, think of it in terms of a shop. The internet is worth £100bn to the UK economy, more than 7% of national income, according to a report out today.internet If it were an industry in its own right, the internet would be more than twice as large as the UK hotel and restaurant market and nearly as big as the financial services sector, which accounted for 9% of GDP in 2009, the study says. The findings come in a report for Google, the internet's most successful company. The study, by Boston Consulting Group, US consultants, places a value on the UK internet market for the first time.

6. A Bit of History Adam Smith, founder of modern economics, in his Wealth of Nations, 1776, wrote: "To found a great empire for the sole purpose of raising up a people of customers, may at first sight, appear a project fit only for a nation of shopkeepers. It is, however, a project altogether unfit for a nation of shopkeepers, but extremely fit for a nation whose government is influenced by shopkeepers. “ Napoleon I, who was familiar with Smith's work, is reported as later using a French version to dismiss England's preparedness for war against France: "L'Angleterre est une nation de boutiquiers.“ Similarity to owning a shop.

7. Key Design Elements P I N

8. Presentation I N

9. Key Design Elements Presentation Information N

10. Key Design Elements Presentation Information Navigation

11. Break

12. Presentation Colour Amount of Information Intuitive features Page Height Aspect ratio and size on page 1024 x 768? No horizontal scrolling Fixed size or percentage width Size of website – How many pages Time to load a page Thinking like the audience Hand-held devices Language

13. Information Audience Difference between what you want to tell the audience and what the audience wants to get from you. Freshness

14. Audiences How many different audiences do you have? 1. Students 2. Parents 3. Prospective Students 4. Prospective Parents 5. Staff & Governors 6. Teachers at other schools 7. Community 8. Suppliers 9. Ofsted 10. Relatives

15. Navigation Blind Alleys Global Site Navigation Local Site Navigation Search Engines

16. Break

17. Maintenance Making life easy for yourself Is all your time being taken up maintaining your website instead of your business.

18. Laws and Websites Disability Discrimination Act Colour Blindness Colour Intolerance Cookie Laws

19. Cascading Style Sheets (CSS) Problems in different browsers Flash in Apple platforms Hand-held devices Reduction in amount of code HTML5 Global changes easier

20. Search Engine Optimisation Google.co.uk &.com keywords Statistics Getting higher position on Google White Hat, Grey Hat, Black Hat Use of Download Statistics Use of H1 & H2

21. Good Site / Bad site? http://www.sullivanfurnishings.co.uk/Carpenter%20Ess ex/Carpenter%20Essex.html http://www.sullivanfurnishings.co.uk/Carpenter%20Ess ex/Carpenter%20Essex.html http://pacarpentrylimited.co.uk/default.aspx http://www.veritascarpentry.co.uk/?gclid=CK2Dj- u5ia8CFc4LtAodJUmk_g http://www.veritascarpentry.co.uk/?gclid=CK2Dj- u5ia8CFc4LtAodJUmk_g http://www.d-w- carpentry.co.uk/?gclid=CJKZ84m7ia8CFcYntAodSjvu_w