1. JEOPARDY!!!!! Round 2

2. 200 300 400 500 100 200 300 400 500 100 200 300 400 500 100 Don’t Change That Channel! 100 200 300 400 500 Ad-ing Up Ad-Lib Give Me a Promotion!

3. What is promotion? 100

4. A way to attract customers to a product/service

5. What are the elements of the promotions mix? 200

6. Personal Selling Sales Promotion Public Relations Direct Mail Trade Fairs/Exhibition Advertising Sponsorship Promotional Items

7. Name two advantages and two disadvantages of Public Relations. 300

8. Advantages: long term planning, relatively inexpensive, builds trust w/ public Disadvantages: negative publicity, low control

9. Which promotional strategy is thought of as being everything other than advertising, personal selling and public relations? 400

10. Sales Promotion

11. What promotional strategy could include pens, golf balls, t-shirts and mugs? 500

12. Specialty / Promotional Items

13. How many goals of advertising are there? Name them. 100

14. 1.Brand Awareness and Positioning 2.Brand Trial 3.Brand Preference 4.Brand Reminder 5.Brand Repositioning

15. Name the different advertising appeals. 200

16. Emotional Rational/Informative Social Biological

17. What are the various types of advertising media? 300

18. TV Radio Internet Magazines Newspapers Direct to Home (flyers) Out of Home (billboards, busses)

19. What is the formula for effective advertisement? 400

20. AIDA (attention/awareness, interest, desire, action)

21. Name two advantages and two disadvantages of radio advertising. 500

22. Disadvantages: lack of listeners, no video (not as effective) Advantages: cheaper, shorter lead time

23. “Doctor recommended, number 1 brand in the country” – is this goal of advertising 100

24. Brand Preference

25. What are the factors used to determine advertising media? 200

26. Reach Frequency Clutter Durability Lead Time Mechanical Requirements Cost Selectivity

27. What types of products/services would not use advertising? 300

28. Luxury products Products with high mark ups (home improvement, real estate) Products that are a large investment (some)

29. Name that Term An advertisement that included a coupon for a free sample or a discount is using this goal of advertising. 400

30. Brand Trial

31. Advertising is most important for products that are: 500

32. New Easy to Describe Low Cost Heavily Competitive Mass Marketed Identical

33. What are the types of distribution channels? 100

34. Direct Indirect Specialty

35. YYZ, YVR, YXE, and YOW are examples of: 200

36. Airport codes

37. What is the difference between a push and pull strategy? 300

38. Push – try to convince retailers to carry a product Pull – try to convince consumers to buy the product

39. What are the factors used to determine what method of transportation to use? (Logistics) 400

40. Destination Weight Volume Type of Goods

41. What are the various methods of transportation used to deliver goods? 500

42. Trucks, Trains, Ships, Planes