1. Welcome to the Winter Training Series Today we will be focusing on The New Social Networking Tools

2. Areas we will be covering New social networking tools Facebook’s Open Graph tags Sharing campaigns on Facebook, Twitter and Google Plus1

3. Social Networking Facebook –Either a standard link to your Facebook page or a ‘Likes’ counter. Google Plus 1 –Similar to Facebook in that it has a Newsfeed and a Plus 1 board (likes) Twitter –Incorporate @your_org and #campaign_tag

4. Facebook and Opengraph tags Facebook has implemented there own version of ‘meta tags’ called Open Graph tags. These tags must be found on the webpage you are sharing. These tags are the information that is render in the news feed like Title, Description and Image. Using the ‘Facebook Lint’ tool you can see what your page currently passes to Facebook. - http://developers.facebook.com/tools/debug

5. Questions?

6. Thank you! The next in the series will be Campaign actions, the basics Wednesday, November 16 th 10AM EST / 3PM BST