1. Results of National Afterschool Meals Survey of Low-Income Families September 10, 2013

2. Agenda Presentation of findings Review of major takeaways Key marketing and outreach learnings Resources and next steps 1 Jillien Meier No Kid Hungry Center for Best Practices Lauren Compton APCO Insights

3. 2 This report was made possible through the generous support of the Arby’s Foundation. THANK YOU!!!

4. 3 Findings Presented by Lauren Compton, Associate Research Director, APCO Insight

5. Eligibility Poverty Income Ratio (PIR) ≤ 185% At least one child between 5 and 18 living in their household Household decision makers Sample Size & Margin of Error 1,000 national interviews(±3.1% at 95% confidence interval) Data Collection Computer Aided Web Interviewing (CAWI) Computer Assisted Telephone Interviewing (CATI) Average Length of Interview14-20 minutes Field DatesJune 14-25, 2013 4 Methodology APCO Insight, the opinion research division of APCO Worldwide, designed and conducted the 2013 Afterschool Meals Survey. The research surveyed low income families in the United States. Quotas were placed during interviewing and data have been weighted to ensure a representative balance by region, income level and child age according to available census data for this population.

6. 5 A majority of low-income children spend their afternoons at home MULTIPLE RESPONSE 19% of parents say their children attend a supervised afterschool program or participate on a sports team 69% of these activities take place at school

7. 6 Almost all children eat between school lunch and dinner, straining already tight budgets Families spend an average of $743 a year to provide afterschool food for their children

8. 7 Many low-income families face afterschool hardships 59% of parents report that providing food afterschool can be challenging 25% of parents worry that their children do not have enough to eat between lunch and breakfast the following day

9. 8 Parents are interested in affordable afterschool programs 3 out of 4 parents know of afterschool activities at their children’s schools 43% are aware of a free or affordable afterschool program in their community

10. 9 1 in 3 low-income parents is aware of available afterschool food Participation among those who are aware of a program is 39% Participation is most common in urban areas; amongst lower-income families; and families that participate in other food assistance programs

11. 10 Parents are interested in afterschool programs; free healthy food increases interest

12. 11 With more information, interest in programs increases As food insecurity increases, so does interest in afterschool programs that provide food 63% of parents say this program would be very helpful for their families; 94% of parents agree that it would be at least somewhat helpful Food and activities are major attractions

13. 12 A plurality of parents prefer both a snack and a meal The most vulnerable populations prefer both a snack and a meal Very few parents choose neither a snack or meal

14. 13 Parents are drawn to educational, recreational, and social activities

15. 14 Parents are drawn to physical and educational activities

16. 15 Very few parents report lack of interest in afterschool food programs Only 3% of survey respondents say providing free healthy food would make them less interested in participating Only 5% of respondents say they do not want their children served a snack or meal

17. 16 Potential barriers include wanting children at home or uncertainty regarding eligibility Those who are very interested are most concerned that their children may not qualify 44% of parents who say they are not interested report that their children are busy afterschool Very few cite that they have participated in the past and been unsatisfied

18. 17 Timing of food service during afterschool programs changes impact on families Majority of parents view snacks served at any time as additions to dinner Majority of parents view any food served before 4:30 as additions to dinner

19. 18 Parents prefer to learn about the program through schools and in the mail

20. Questions? 19

21. 20 Major Programmatic Takeaways Presented by Jillien Meier

22. What does this mean for afterschool meals? We should focus on schools for program promotion and expansion. We need stronger connections with existing afterschool programs. Outreach efforts should highlight availability of food, as food will increase interest in the program. Programs should serve both meals and snacks. Programs and outreach efforts should target very low- income families as their interest in both afterschool programs and food is highest. Connecting with other food assistance programs (WIC, SNAP) will enhance outreach efforts to target populations Outreach efforts should clarify program eligibility criteria and how children can participate. 21

23. Partner with existing afterschool programs for outreach. Target partnerships where families think about food and receive food assistance. Tap into local communications channels, including schools, community centers, religious institutions, and libraries. Work with partners to include program and eligibility information on websites. Key marketing and outreach takeaways

24. 23 Resources and Next Steps Presented by Jillien Meier

25. http://bestpractices.nokidhungry.org/Afterschool Memos –Clarifying Regulations for the Afterschool Meals Program for Athletic ProgramsClarifying Regulations for the Afterschool Meals Program for Athletic Programs –Clarifying Regulations for Streamlining Afterschool Participation for School Food AuthoritiesClarifying Regulations for Streamlining Afterschool Participation for School Food Authorities –Transitioning from the SFSP to CACFP At-risk Afterschool Meals– USDA memoTransitioning from the SFSP to CACFP At-risk Afterschool Meals –Athletic Programs and Afterschool Meal Service-Fact Sheet– USDA memoAthletic Programs and Afterschool Meal Service-Fact Sheet –Streamlining At-risk Meal Participation for School Food– USDA memoStreamlining At-risk Meal Participation for School Food Toolkits from partners in the field: –At-Risk Afterschool Meal Guide Washington StateAt-Risk Afterschool Meal Guide Washington State –Hunger Free Heartland Afterschool Nutrition ToolkitHunger Free Heartland Afterschool Nutrition Toolkit –Hunger Free Colorado Afterschool Meal GuideHunger Free Colorado Afterschool Meal Guide Resources available on the No Kid Hungry Center for Best Practices website

26. Thank you! 25