1. Atlanta Falcons Fitness Zones: Creative Collaborations with Nonprofits National Health and Livability Summit Atlanta, GA April 18, 2007 John Bare / Atlanta Falcons Youth Foundation / jbare@falcons.nfl.com

2. Falcons Fitness Zones A Place-Based Approach How to make 1+1=3?

3. Falcons Fitness Zones Build on Existing Assets Trusted Institutions Under-used Facilities Parks & Trails Neighborhood Enthusiasm Alliances & Coordination Kids’ Desires to Have Fun Long-term Commitment Wave of Public Interest in Issue

4. Falcons Fitness Zones Reduce / Remove Barriers Transportation Sub-par Facilities Neighborhood Skepticism Red Tape Activity- or Organization-Focused Tradition Families’ Perceptions of Where They Belong Mismatch of Supply and Demand Perception that Fitness Activity = Competitive Sports Absence of Feedback