1. Golf Conference GUI and ILGU November 19 th 2010

2. Golf as a Sport “ To succeed as a business it first must succeed as a sport”

3. GUI Membership, 31 st October 2009 – 31 st October 2010 Total DateFull5/6 DayCountryFamilyRetiredHonoraryYouth Fee Paying JuniorOverseasNon Playing 31/10/200913857168431899368048812028610816401023542275511821 31/10/201013150264341738328449711872635015615123313264113105 Variance-7069-409-161-39690-156242-7859-229-1141284 % Variance-5.10%-5.98%-8.48%-10.76%1.84%-7.69%3.96%-4.79%-0.97%-4.14%10.86% Ulster DateFull5/6 DayCountryFamilyRetiredHonoraryYouth Fee Paying JuniorOverseasNon Playing 31/10/2009318582338769878236846416404031561317924911 31/10/2010311082286718815242042617403951359977654911 Variance-750-52-51-6352-38100-802-134-270 % Variance-2.35%-2.22%-6.63%-7.18%2.20%-8.19%6.10%-1.99%-2.19%-3.41%0.00% Munster DateFull5/6 DayCountryFamilyRetiredHonoraryYouth Fee Paying JuniorOverseasNon Playing 31/10/2009341952505691228818441140738908528810841593 31/10/2010304282394481004831329143034709533310531938 Variance-3767-11-121-22413-11223-419945-31345 % Variance-11.02%-4.40%-21.27%-18.24%1.59%-25.40%1.63%-10.79%0.85%-2.86%21.66% Leinster DateFull5/6 DayCountryFamilyRetiredHonoraryYouth Fee Paying JuniorOverseasNon Playing 31/10/200960776410445695712421056279971390106536855010 31/10/201058744378642683613101053284569000106206216052 Variance-2032-318-30-12168-346-2390-33-641042 % Variance-3.34%-7.75%-6.58%-12.64%5.48%-0.28%1.64%-3.35%-0.31%-9.34%20.80% Connacht DateFull5/6 DayCountryFamilyRetiredHonoraryYouth Fee Paying JuniorOverseasNon Playing 31/10/20091174215110561745367262133971470194307 31/10/20101122212314662941064335129291363202204 Variance-520-284112-43-373-468-1078-103 % Variance-4.43%-18.54%39.05%1.94%-9.49%-4.48%27.80%-3.49%-7.28%4.12%-33.55%

4. GUI - Analysis of Memberships: 1981 – 2010 YearClubsFull5/6 DayCountryFamilyJunior O/18 Retired LifeOthersSubtotalUnder 18HonoraryJuniorPavillionOthersSubtotalGrand Total 1981247 62,275 1982247 62,961 1983249 63,314 1984251 64,335 1985256 65,905 198625852,8412,4333,2015,834 1,84971566,873 1,94018,5969,0921,26830,89697,769 198726253,7682,2593,0105,555 6651,89167,148 2,00216,4948,6751,23428,40595,553 198826355,8242,5153,0965,546 1,94682169,748 2,13816,1438,6662,56329,51099,258 198926757,1832,5633,5206,124 2,4091,13272,931 2,26217,0698,9142,24230,487103,418 199027260,6343,0013,7746,916 2,3751,37078,070 2,23818,8309,7572,17833,003111,076 199127566,5512,9463,9757,309 2,5581,13184,470 2,28120,15710,0602,33634,834119,304 199228070,2503,0144,1288,179 3,4641,21990,254 2,31320,97110,3731,59435,251125,505 199329794,6983,3163,9988,588 3,5181,263115,381 2,33622,6219,7921,67736,426131,807 199432180,3443,6994,6528,420 3,9031,489102,507 2,57325,0359,6211,63938,868141,375 199533887,5364,0804,7358,605 4,297856110,109 2,80525,54110,2761,18139,803149,912 199634991,4404,4384,8818,504 4,918654114,835 3,23726,3889,2921,57440,491155,326 199736797,7264,7828,7535,098 5,0331,779123,171 3,10927,4988,6461,06640,319163,490 1998374104,0204,9288,930 4,9101,875133,593 3,99229,0279,9741,98444,977178,570 1999384108,1565,7695,1729,257 6,0862,175136,615 3,85630,6309,5092,26846,263182,878 2000391111,1005,8514,8869,277 7,6032,088140,805 3,59431,7959,7194,96550,073190,878 2001394117,6645,9724,6878,860 5,6975,245148,125 3,99632,6179,8035,11951,535199,660 2002400122,4046,5015,0239,218 9,1422,189154,477 4,53734,71910,3473,60153,204207,681 2003408128,0316,7594,8168,7759,1719,2511,788168,59120,7773,925 10,6914,74540,138208,729 2004413141,8716,8405,5557,7278,4186,094644177,14922,2691,108 9,502032,879211,028 2005414146,5635,7962,9035,2127,3065,754 173,53422,439667 5,8823,14132,129205,663 2006417146,8556,1982,2914,7097,3926,343 173,78823,5661,221 6,1612,19033,138206,926 2007421148,3426,1402,2564,4686,9636,596 174,76523,836708 5,2604,88434,688209,453 2008423148,0676,4522,1264,5706,7846,823 174,82224,307141 1,74981927,016201,838 2009 431138,5716,8431,8993,6806,1084,8812,028164,01023,542 11,8212,75538,118202,128 2010 430131,5026,4341,7383,2846,3504,9711,872156,15123,313 13,1052,64139,059195,210

5. Women’s Golf in Ireland 18,20022,30030,20050,00057,750 Dual Members = 4,250 (included in 57,750) Non Playing = 4,500 (included) Paying Members 2010 = 45,000 down 2,000 members on 2009 (4.5%)

6. GUI / ILGU Growth: 1981 – 2009

7. GUI / ILGU Paying Membership Comparison 1981 – 1990 Ratio 2.5 : 1 1991 – 2001 Ratio 3:1 2001 - 2009 Ratio 3.5 : 1

8. Male / Female Golf Club Memberships

9. 84% of Under 18 in Ireland are boys (23,300) versus 16% girls (4,500) 61% 68% 64% 20% 30% 29% 9%12% 7% 60% 28% 12% Junior Membership – Ratio Male/Female

10. GUI – Golf Societies Total Societies = 610 - 31,000 members 10% Dual Members - 3,000 Golf Club Members - 20,700 (74%) Non Club Members - 7,300 ( 26%) Registered Societies Total Societies = 2,000 - 102,000 members 20% Dual Members - 3,000 Golf Club Members - 41,000 (50%) Non Club Members - 41,000 (50%) Non Registered Societies Casual Golfers estimate – 50,000 +

11. Members by Age Group Female 65 - 75 Under 18 19 - 30 31 - 50 51 - 65 Over 75

12. Sports Research from the ESRI Golf is the second most popular sport played by 12% of adults Benefits of regular sport in term so health and social contact People who play sport are, better educated, younger, more like to be male and are better off 76% of sport played by Over 18s is individual sport not team Individual sports are sports for life – significant drop in team sports after age 20 After age 20 women are just as likely as men to start a new sport and no more likely to drop a sport they already play. Individual sport is more expensive than team sport Primary barriers to taking up a sport – Physical reason, Time, Cost, Disadvantaged

13. Solutions  Women in Golf Programme  Junior Golf Ireland  Within the club The Lost Generation Junior and Juveniles Membership categories – flexibility Golf for the family / social activities Competition formats / Timesheets  Pricing