1. Chapter 1 Introduction, Motivation and Significance Chapter 2 Literature review Optimal Foraging Theory (OFT) Chapter 3 Literature review Demographic Sociographic & Cultural factors for IT interaction Chapter 4 Literature Review Pricing and Price variance in E-Commerce Chapter 5 Proposed Model, Theoretical Framework, Hypothesis, Procedures, Methods and scope

2. 3.2 Technology Acceptance Model 3.1. Introduction 3.3 Cultural Characteristics 3.4 Individual HCI Characteristics 3.5 Organizational Characteristics 3.6 Summary of Findings

3. Technology Basic Technology Input, output devices Interaction styles End-user computing Org. computing Advanced Technology Information visualization Perceptual/attentive/embodied/ multi-modal/portable/wearable/ implant/personalization Persuasive computing Affective computing Task / job Task goals Task character Task complexity Human Demographics Gender, age, culture Comp. experience Education Cognition Cognitive style Perception Attention Memory Knowledge Learning Error Distributed cognition Physical/Motor Motor control Comfort Emotion & Motivation Affectivity Affective state Mood/feeling Emotion Intrinsic motivation Extrinsic motivation Context Global Context National culture Norms Universal accessibility Social Context Privacy Trust Ethics Norms Org. Context Org. goals Org. culture & norms Policy & procedures Management support Group Context Group goals Group norms DesignUse Impact Source: Zhang and Li Review of Intellectual Development of HCI Research, 2005 (13 yrs of articles in 7 top journal – 348 articles)

4. 4.2 Setting prices in a Dynamic Market 4.3 Price Variation & Magnitude 4.4 Foraging Surplus 4.1 Introduction 4.5 Efficient Market & Rational Expectation Hypothesis (EMH/REH) 4.6 Summary of Findings 4.7 Methodology Issues

5. 5.2 Theoretical model & hypothesis 5.1. Introduction 5.3 Theoretical components 5.4 Methods & approach 5.5 Summary of Research

6. 6.2 Descriptive Statistics 6.3 Hypothesis Findings 6.4 Findings from the Simulation 6.1 Introduction 6.5 Limitations and Assumptions 6.6 Summary of Findings

7. 7.2 Discussion of Findings 7.3 Significance and Contributions 7.4 Publications 7.1 Introduction 7.5 Future Research 7.6 Conclusions