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Published byArron Nelson Modified over 9 years ago
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Grassroots Advocacy and Social Media
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Garnering Public Voice for Public Education EDUCATE INFLUENCE
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Far-Reaching Broad base of support – Parents and grandparents – Community leaders – Senior citizens – Business community – College student alumni – High school students – Elected officials
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Timely Systems in place for QUICK turnaround of: – Information to your population sectors On current issues On good news Explaining bad news – Information from your population sectors Back to you To your legislators To your media To their friends, families and neighbors
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Right and True Advocates for public education need to be truthsayers – About important things Like student learning And things that put student learning at risk – Supported by research and data Giving solid credit to information shared – Correcting the false and misrepresented Discrediting false data shared by others
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Tools to Use 1) Your good name as a school leader
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Tools to Use 2) Evidence of the good work your schools do
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Tools to Use 3) PTA, Grandparent, key communicator, and staff networks that will get the word out
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Tools to Use 4) A legislative alert system to get the word to Lansing in real time (24 hours or less)
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www.MillionMichiganVoices.com
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Tools to Use 5) Social media systems to help get the word out
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Social Media… Why ?
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It’s Free! Bypass dependency on traditional media Your Followers are KEEPERS AND If you don’t tell your story, someone else will tell it for you…
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INFLUENCE REACH
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DEFINE Your Audience and Message
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Facebook Twitter Blog SchoolTube YouTube CHOOSE Your POWER TOOLS
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FACEBOOK: Think conversational; comments; use VISUALS TWITTER: Think concise; catchy headlines; INFO LINKS BLOG: Think thought-leadership; personal view; LIKE-WRITE YOUTUBE: Think talk-show; emotional; POWER MESSAGE *OPTIMIZE Your News or Message for Each Social Media Platform Power Tools: What Are You Most Comfortable Using?
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FACEBOOK
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Average one-month organic (not paid) post reach: 285 people per post
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TWITTER
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3947 3 months of twitter follower growth
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BLOG
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VIDEO
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# 1 Videotape meeting, event or message Upload video to YOUTUBE TWEET out video link; add hype Post video link to FACEBOOK; add new hype Add link, blurb & image to BLOG & WEBSITE with SHARE buttons Social Media SPIN CYCLE
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What contributes to a successful Social Media implementation?
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5. Monitor & Manage 4. Integrated Approach 3. Consistent Posting 2. Quality Content 1. ?
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Presented by Dr. Vickie Markavitch Superintendent of Oakland Schools Vickie.Markavitch@oakland.k12.mi.us Vickie.Markavitch@oakland.k12.mi.us Jean MacLeod Social Media Specialist at Oakland Schools Jean.MacLeod@oakland.k12.mi.us
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