1. July 2008 © Dr Bettina von Stamm 1 Open Innovation Food & Drink Innovation Network 16 th July 2008

2. July 2008 © Dr Bettina von Stamm 2 Bettina’s company offering innovation-focused services such as: Networking Knowledge Creation & Sharing Advisory Services Workshops & Executive Education About myself… A facilitated tool for the assessment and development of innovation capability Books Educational Background: PhD & MBA from London Business School Degree in Architecture & Town Planning Passion for Innovation

3. July 2008 © Dr Bettina von Stamm 3 3 rounds of research into Innovation Best Practice & Future Challenges (2000, 2003, 2006) with:

4. July 2008 © Dr Bettina von Stamm 4 Collaborating with… Zollverein School Design Management Institute

5. July 2008 © Dr Bettina von Stamm 5 Count bounces & passes

6. July 2008 © Dr Bettina von Stamm 6 The issue with trust…

7. July 2008 © Dr Bettina von Stamm 7 Tools for open innovation

8. July 2008 © Dr Bettina von Stamm 8 Ordnance Survey

9. July 2008 © Dr Bettina von Stamm 9 Thank you bettina@innovationleadershipforum.org

10. July 2008 © Dr Bettina von Stamm 10 Thoughts from an ILF meeting The need for the people in the business to understand the organisation’s challenges Need to be specific about what issues/ challenges/ problems/ intentions are Success always helps; make sure you start with something that succeeds that will give you a lot of leeway Don’t talk about open innovation, just do it! It is a means to an end, not an end in itself

11. July 2008 © Dr Bettina von Stamm 11 Thoughts from an ILF meeting 2 Bringing in people unrelated to your business to think about your business issue/ future Use of web 2.0 to understand simmering issues – using second life to discover trends, prototype, experiment Bringing right people together in physical space Variety of approaches – no one right way; needs to fit with culture Need people dedicated to it