1. Finding Your Audience LSTA Grant Recipients Workshop May 20, 2015 Presenter: Mary Villegas mvillegas@azlibrary.gov 602.926.3600

3. US Consumers/Lifestyles

21. New Movers/Homeowners

23. U.S. Businesses

26. U.S. New Businesses

28. http://www.azlibrary.gov/libdev/progra ms-services-and-tools/statewide- database-management/refusa

29. BONUS: Mail Merge Basics 1.Save document to Excel 2.Open Word and open a new document, then click on Mailings tab

30. 3. Select “Start Mail Merge”, and then select “Labels” from dropdown list

31. 4. Select Recipients, then select “Use Existing List” from dropdown menu

32. 5. Select saved Reference USA list

33. 6. Select “Insert Merge Field”

34. 7. Insert fields

35. 8. Edit spacing: make sure to put spaces between fields and press “Enter” to start a new line

36. 9. Update Labels

37. 10. Preview Results NOTE: if you are not satisfied with the layout, click on “Preview Results” again to get back to the screen where you can format the fields.

38. 11. Send to printer