1. Business Proposal Candidate Company Name Date

2. 2Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Table of Contents ► Requirement of Audi Dealership ► Company Introduction ► Reasons of applying for Audi Dealer ► Chosen Region(s) ► Region 1 ► Analysis of Import Car Market ► Facility Investment Plan ► Business Plan ► Role & Responsibility ► Opening Schedule ► Salary Plan of Sales and Service Employees

3. 3Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Requirement of Audi Dealership ►Financial Status Report ► Break Even Point Analysis ► Expected Balance Sheet and Profit & Loss Sheet ► Investment Plan ►Facility Plan ► Location : Main street of the designated city ► Map : Including competitor’s location. ► Building Concept : In accordance with Audi CI CD ► Audi CI Concept : Terminal ► Items of Terminal Concept - Exterior with Honeycomb Panel - Black and White curve inside - All furniture have to be followed Audi CI Guideline - Original signage have to be attached based on approved drawing ► Showroom Size : Minimum 8 car Display Capacity ► Workshop Size : Minimum 4 work bays

4. 4Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Requirement of Audi Dealership ►Human Resource Plan ► Managing Director - Yearly Sales Plan and allocation of Budget - Performing the responsibility for Commitment and Target with ► Showroom manager - Monthly Sales Plan and Execution ► Workshop Manager - Monthly Service Plan and Execution ► Sales Advisor, Service Advisor, Receptionist, Admin Staff ► Training plan for all Staff ►Performance & Volume Plan ► Sales Volume Plan (by model, for 5 years) ► Service Capacity Plan (Car Park, through put etc. for 5 years) ► Used Car Business Plan ► Marketing and Advertisement Plan

5. 5Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Company Introduction Overview Item Company CEO Business Registration Number Business Address Homepage Foundation Date Number of Employees Credit Rate CompanyCredit Rate from Official Credit Bureau Credit Rate CEOCredit Rate from Official Credit Bureau Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

6. 6Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development ► CEO Career ► … Additionally, please show the most important career events of CEO *pillars can be added as well as deleted … …. ….. Company Introduction Reason(s) for applying Region 1 Chosen Region(s) Company Introduction Overview

7. 7Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Company Introduction Shareholder Name of Shareholder 1: Major Shareholder Name of Shareholder 2: Son of Shareholder Name of Shareholder 3: … Name of Shareholder 4: … RELATIONSHIP WITH CEO Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

8. 8Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Company Introduction History of Corporation ►…►…►……►…►…►…►…►……►…►… Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

9. 9Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Company Introduction B/L and P/S Balance Sheet201120122013 Total Assets Total Liabilities Total Equity Profit and Loss201120122013 Sales Cost of Sales Gross Profit Selling and Admin Expense Operating Income Non-operating Income/Expense Income before Income Tax Exp Net Income (Unit : Thousand KRW) Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

10. 10Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Company Introduction Financial Ratio of Current Business Financial RatioFormula2013 Duration of Current Business15 years Return on SalesProfit before Tax / Sales3% Liquidity RatioCurrent Assets / Current Liabilities200 % Equity RatioEquity / Total Assets80 % Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

11. 11Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Company Introduction Credit Rate ItemCredit RateSource of Credit Rate CompanyXXX Credit Bureau CEOXXX Credit Bureau Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

12. 12Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Company Introduction Overview of Related Companies Mother Company Subsidiary 1 … Subsidiary 2 … Subsidiary 3 … Subsidiary 4 … Subsidiary 5 … Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

13. 13Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Reason(s) of applying for Audi Dealer ►…►…►……►…►…►…►…►……►…►… Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

14. 14Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Chosen Region(s) Republic of Korea Please mark your chosen region(s) (see example in red) Region 1 Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

15. 15Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Region 1 Analysis of Import Car Market in % BMWMBLexus Company Introduction Reason(s) for applying Region 1 Chosen Region(s) ►…►…►…►…►…►…

16. 16Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Region 1 Facility Investment Plan – Front Photo and Land Status Confirmation of Land Utilization Plan Front Photo ► Information about land, building ► Address ► Land Space ► Gross Floor Area ► Space by Floor and Usage ► Building Coverage Ratio ► Capacity Ratio ► Size and Number of Roadlanes of Closest Road Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

17. 17Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Region 1 Facility Investment Plan – Side Photo and Satellite View Satellite View Side Photo ► Information about land, building ► Address ► Land Space ► Gross Floor Area ► Space by Floor and Usage ► Building Coverage Ratio ► Capacity Ratio ► Size and Number of Roadlanes of Closest Road Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

18. 18Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Drawing of each floor Region 1 Facility Investment Plan – Drawing of Construction Plan ► Address: XXX SHOWROOM AND QUICK SERVICE Company Introduction Reason(s) for applying Region 1 Chosen Region(s) FloorUsageSpace B2Parking Lot m 2 B1Parking Lot m 2 1FShowroom m 2 Quick Service m 2 2FShowroom (incl. Customer Lounge, etc.) m 2 Office m 2 3FOffice m 2

19. 19Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Region 1 Facility Investment Plan – Drawing of Construction Plan ► Address: XXX Drawing of each floor BODY AND PAINT SHOP FloorUsageSpace B2Parking Lot m 2 B1Parking Lot m 2 1FService Center m 2 2FOffice m 2 Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

20. 20Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Region 1 Facility Investment Plan – Minimum facility ► Please prepare a guideline of the dealer’s facility minimum equipment which will be inevitable ► … Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

21. 21Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Region 1 Facility Investment Plan – The map of candidate site (including competitor’s showroom) Showroom (xxx m 2 ) Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

22. 22Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Region 1 Role and Responsibility ► Which R & R has the CEO? R&RDetail ► …► … ► …►…► …►… ► …► … ► …►…► …►… ► …► … ► …►…► …►… ► …► … ► …►…► …►… ► …► … ► …►…► …►… Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

23. 23Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Region 1 Role and Responsibility ► Which R & R has the Sales Director? R&RDetail ► …► … ► …►…► …►… ► …► … ► …►…► …►… ► …► … ► …►…► …►… ► …► … ► …►…► …►… ► …► … ► …►…► …►… Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

24. 24Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Region 1 Role and Responsibility ► Which R & R has the Service Director? R&RDetail ► …► … ► …►…► …►… ► …► … ► …►…► …►… ► …► … ► …►…► …►… ► …► … ► …►…► …►… ► …► … ► …►…► …►… Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

25. 25Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Region 1 Business Plan SALES PLAN OF NEW VEHICLES Model20142015201620172018 Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

26. 26Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Region 1 Business Plan SALES PLAN OF USED VEHICLES Company Introduction Reason(s) for applying Region 1 Chosen Region(s) Model20142015201620172018

27. 27Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Region 1 Business Plan ► Please list below your Service Capacity Plan for the next five years: Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

28. 28Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Region 1 Business Plan INVESTMENT PLAN FacilityCalculationAmount Car Sales Showroom Land Deposit Building Interior Construction Equipment Operational Fund AS Workshop Land Deposit Building Interior Construction Equipment Operational Fund (Unit : Thousand KRW) Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

29. 29Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Region 1 Business Plan FUNDING PLAN FacilityInvestmentType of FundAmountRatio (%)Source Showroom2.000.000Equity3.750.00068.2 %Paid-In Capital Service Center2.000.000Loan1.250.00022.7 %Bank Operational Fund1.500.000 Loan from Related Company 500.0009.1% Related Company Total5.500.000 100 % Financial RatioFormulaRatio of Equity to Investment Equity RatioEquity / Total Investment * 10068.2 % (Unit : Thousand KRW) Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

30. 30Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Region 1 Business Plan P/L FORECAST FOR FIVE YEARS (Unit : Thousand KRW) ► Gross profit ratio car [Gross profit (car) / Sales (car)] = ► Gross profit ratio AS [Gross profit (AS) / Sales (AS)] = Profit and Loss Forecast20142015201620172018 Sales Volume (Units)600700 AS Volume (Throughput)1.2001.300 Sales (Car) Sales (AS) Cost of Sales (Car) Cost of Sales (AS) Gross Profit (Car) Gross Profit (AS) Selling and Admin Expense Operating Income Non-operating Income/Expense Income before Income Tax Exp Net Income Return on Sales (ROS) Financial RatioFormula 5 year average from 2014 to 2018 Return on SalesProfit before Tax / Sales * 1002.5 % Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

31. 31Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Region 1 Business Plan AUDI BRAND MARKETING STRATEGY ►…►…►…►…►…►… Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

32. 32Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Region 1 Business Plan MARKETING STRATEGY BY THE MODELS OF CARS ►…►…►…►…►…►… Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

33. 33Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Region 1 Business Plan MARKETING PLAN AND BUDGET FOR FIVE YEARS Marketing Activities20142015201620172018 Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

34. 34Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Region 1 Business Plan THE AUTOMOTIVE CAREER OF EXPECTED MANAGEMENT AT AUDI DEALER Year Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

35. 35Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Region 1 Business Plan EXPECTED ORGANIZATION AT AUDI DEALER Department / Sector Name Title Assistant Name Title Sector / Group Name Title … Sector / Group Name Title … Sector / Group Name Title Sector / Group Name Title … Sector / Group Name Title … Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

36. 36Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Region 1 Business Plan HR PLAN NEXT FIVE YEARS Employee20142015201620172018 ► Yearly Sales Unit per Sales Consultant = ► … Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

37. 37Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Region 1 Business Plan OPENING SCHEDULE #JanFebMarchAprMayJuneJulyAugSept.OctNovDec 123412341234123412341234123412341234123412341234 Item 1 Item 2 Item 3 Item 4 Item 5 Item 6 Item 7 Item 8 ►…►…►…►… Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

38. 38Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Region 1 Business Plan SALARY PLAN OF SALES & AS EMPLOYEES ►…►…►…►… SalesSalary Title ASSalary Title Company Introduction Reason(s) for applying Region 1 Chosen Region(s)

39. 39Titel oder Name, Abteilung, Datum Audi Korea / Dealer Development Thank you very much.