1. IRRRA Dramane TOUNKARA Administrateur/Gestionnaire Bureau Afrique de l’Ouest Radios Rurales Internationales Déterminer les meilleures voies de l’utilisation de la radio pour disséminer les technologies agricoles en vue de l’atteinte de la sécurité alimentaire auprès des exploitants familiaux au Mali APF Workshop, Sikasso, 10-12 November 2011

2. WHO WE ARE An International NGO working with Broadcasters to support their agriculture and food security programming Working for over 30 years Over 370 partners in 39 countries in AFRICA

3. Four Areas of Programming 1.Resources for Broadcasters 2.Training and Standards for broadcasters 3.Impact Programming 4.Research, Innovation, Evaluation and Technology WHAT WE DO

4. RESOURCES FOR BROADCASTERS Script packages developed and delivered to all partners Electronic newsletter distributed to over 1000 African subscribers; Scriptwriting competition and online courses that several hundred radio practitioners participate in; Online social community for radio broadcasters; Regional workshops for radio content development.

5. PARTICIPATORY RADIO CAMPAIGNS A participatory radio campaign is: A planned, radio- based activity, conducted over a specific period of time, in which a broad population of farmers is encouraged to make an informed decision about adopting a specific improvement selected by their peers

6. THE AFRICAN FARM RADIO RESEARCH INITIATIVE Began April 2007 3.5 years 5 countries – Malawi, Uganda, Tanzania, Mali, Ghana 25 radio stations (5/country) Reaching 39 million farmers

7. Two sets of campaigns produced 1 st = November 2008 – April 2009 2 nd = October 2009 – April 2010 A TOTAL OF 38 different campaigns produced across 25 stations in five countries Topics included: Composting Introduction of new varieties ( Nerica rice) Group marketing Improved livestock storage PARTICIPATORY RADIO CAMPAIGNS

8. 4440 households included in the survey Used Mobile phones to conduct the survey 90 communities -30 active listening communities – contact with broadcasters (ALC) -30 passive listening communities – access to radio (PLC) campaign but no contact with broadcasters -30 control listening communities – no or little access to campaigns (CC) OVERVIEW OF OUTCOME EVALUATION

9. FINDINGS: CHANGES IN KNOWLEDGE AND TECHNOLOGY UPTAKE FROM THE PRCS What have we learned? Radio provides SCALE: over 2/3rds of farmers listen regularly to PRC’s PRC’s increase knowledge: they more than triple the number of farmers with detailed knowledge of a specific ag technology one in five people reached by PRCs start practicing the technology – 5 times more than usual

10. LISTENING FREQUENCY AND KNOWLEDGE GAINED

12. DIFFERENCES BETWEEN MEN AND WOMEN RESPONDENTS

13. RADIO JIGIYA: RADIO CAMPAIGN ON SHEA BUTTER

14. MARKETING INFORMATION SERVICES

15. Findings: Changes in listenership with and without SMS alerts

16. C’etait TOUNKARA Dramane Depuis l’atelier APF, Sikasso A Vous le Studio !