2. Gen Y (Millennials) are often referred to as the “Trophy Kids” Gen Y (Millennials) are often referred to as the “Trophy Kids” Trend in sports and other activities reward children based on participation Trend in sports and other activities reward children based on participation Both target audience and performers are Gen Y Both target audience and performers are Gen Y

3. Audience

4. Gen Y Gen Y Largest cohort since the Baby Boomers Largest cohort since the Baby Boomers Most educated and diverse generation Most educated and diverse generation Thrive on customization and music recommendation services (Pandora) Thrive on customization and music recommendation services (Pandora) Gen Y has responded to the revival of indie music Gen Y has responded to the revival of indie music Stay connected to favorite artists through Facebook, Twitter and Instagram Stay connected to favorite artists through Facebook, Twitter and Instagram

5. Locations

6. House of Blues Dallas, TX Most sought after space in the Metroplex General Admission/Seating Capacity 2000 - Main Music Hall capacity 1600

7. The Metro Theater Sydney, Australia Sydney’s leading independent rock venue General Admission Total Capacity: 1500 Landmark venue for both international and local acts

8. House of Blues Presents Trophy Kids Tour Coldplay/FloMachine/OfMonMen House of Blues Dallas 2200 N Lamar, Dallas TX Fri June 21 2013 DRS 7pm $6$65.00

9. Lineup

10. Of Monsters and Men Indie folk band from Ireland Indie folk band from Ireland Considered by Billboard as one of the best bands to surface in America (2012) Considered by Billboard as one of the best bands to surface in America (2012) iTunes: #17 on Top Alternative Albums iTunes: #17 on Top Alternative Albums (Released March 2012) Australia iTunes: #5 on Top Alternative Albums Australia iTunes: #5 on Top Alternative Albums

11. Florence + The Machine Recording name of Florence Welch Recording name of Florence Welch Music is referred to as soul inspired indie rock Music is referred to as soul inspired indie rock iTunes: #47 on Top Alternative Albums (Released Ausgust 2012) iTunes: #47 on Top Alternative Albums (Released Ausgust 2012) Australia iTunes: #17 on Top Alternative Albums Australia iTunes: #17 on Top Alternative Albums

12. Coldplay Band formed in 1997 Band formed in 1997 Don’t allow music to be used for media endorsements Don’t allow music to be used for media endorsements iTunes: Mylo Xyloto #75 on Top Alternative Albums iTunes: Mylo Xyloto #75 on Top Alternative Albums - 3 other albums in the top 200 Australia iTunes: #32 on Top Alternative Albums (Released October 2011) Australia iTunes: #32 on Top Alternative Albums (Released October 2011)

13. Intimate Intimate Colorful Colorful Energetic Energetic Infectious Infectious Impulse to put your hands up in the air Impulse to put your hands up in the air

14. Merchandise

16. Promotion

17. Promotion will be done through the venue(s) and artists Twitter and Instagram accounts, brand ambassadors and Radio #trophykidsdallas and #trophykidssydney connect audience to the show via Twitter and Instagram Brand ambassadors will go to college campuses in DFW area and Sydney to promote tour Popular alternative radio stations run commercial promoting the tour

18. MerchandisingPlan

19. Gross Sales $4,708,620100% Customer Returns & Allowance$46,6201% Net Sales $4,662,00099% COGS$3,216,78069% Gross Margin $1,398,60030% Procurement costs$466,20010% Adjusted Gross Margin $932,40020% Overhead/Expenses$699,30015% Operating Profit $233,1005% Other Income/Expenses$597,00013% Net Profit Before Taxes (Total) $830,100100% Physical Location NP$332,04040% Promotion NP$207,52525% Artist’s NP$166,02020% Our NP$124,51515%