1. Icelandic Environmental Assembly Nature, outdoor access and tourism – The Scottish experience

2. Education Visitor Experience Sustainablity Strategic Legislation Partnership

3. Scottish Natural Heritage 11,800km Coastline 800 islands 30,000 freshwater lochs 6,600 river systems Species +90,000 World class habitats

4. Scottish Natural Heritage “A destination of first choice for a high quality, value for money and memorable customer experience, delivered by skilled and passionate people.”

5. Scottish Natural Heritage Nature based tourism - £1.4 bn Whale and dolphin £3.4m Visits to osprey sites £1.7m Angling on the river Tweed £12.5 m

6. Scottish Natural Heritage

7. National Walking and Cycling Network

8. Scottish Natural Heritage Partnership – Scottish Canals, Sustrans, Scottish Natural Heritage 1750km 50 projects 20 years

9. Land Reform (Scotland) Act 2003 Scottish Outdoor Access Code

10. Respect the interests of other people; Care for the environment; Take responsibility for your own actions.

11. Scottish Natural Heritage 5 million visitors Access authorities

14. Scottish Natural Heritage Assets Nature, heritage and activities Business tourism Destination towns and cities Events and festivals

15. Scottish Natural Heritage Capabilities Quality and service Food and drink Sustainability Digital connectivity

16. Scottish Natural Heritage

19. Growing consumer awareness of sustainability issues 83% of UK visitors say that sustainability is very or quite important when making holiday choices 73% would holiday outside the busy season 71% would chose crafts, services and foods provided by locals 64% would holiday at home rather than overseas 50% would use public transport, cycle or walk while on holiday Would chose sustainable option if it doesn’t compromise cost, time, and quality of experience Consumer demand: what do visitors want?

20. Flows to the Future – walkway & viewing platform

21. Doubling of visitors to 9,000 – 5 years £10.2m return on investment 18 Sq Km peatland restored

22. Scottish Natural Heritage Green Team Renewables Active travel Energy efficiency Local products

23. 5 star visitor attraction

24. Summary of key messages Strategic Legislation Partnership Education Visitor Experience Sustainability

25. Thank you for listening