1. July 16, 2012 Everyone has a story Learning how to interview to get it

2. What’s the hold up? ✤ Acting appropriately during an interview ✤ Learning how to ask the right questions ✤ Talking to the right people ✤ Knowing how to follow up ✤ Practice

3. Do and Don’t ✤ Students know what a good interview looks like ✤ Students also know what a bad interview is like ✤ Make them make the list of how to act during an interview

4. A do and don’t list to guide ✤ Make an appt. ahead of time when necessary ✤ Introduce yourself and what media you are from ✤ Treat it like a conversation ✤ Keep an even tone ✤ Stay engaged ✤ Make eye contact ✤ Say thank you at the end ✤ Show up late ✤ Ask rude or accusatory questions ✤ Chew gum while talking (the chance of spitting is there) ✤ Bombard an interviewee ✤ Act uninterested DODON’T

5. Ask the right questions ✤ The right questions come when the background knowledge has been developed—research the topic ✤ Generate a list of questions prior to the interview ✤ Simple questions (yes/no/one word) can develop a rapport, but don’t use them too long ✤ Open-ended questions make the story ✤ Ask follow-up questions when appropriate (which is almost always) ✤ Always conclude with a question like, “Is there anything else you would like to share with me about this topic?”

6. The right sources ✤ Have a “rabbi” source ✤ Think of it like a cherry tree: ✤ The trunk is the obvious source ✤ The branches expand on the obvious sources ✤ The leaves provide detail and nuance ✤ The fruit is satisfying source and unique detail ✤ It helps to brainstorm sources as a team prior to starting a story ✤ Use official and unofficial sources

7. Follow-up ✤ Don’t be afraid to ask questions even after the interview ✤ If you didn’t get a quote down, don’t ask the person to restate what she said...she won’t remember ✤ Instead ask, “You were talking about ____________. Can you tell me a little more about that?” ✤ Don’t rely on Facebook or Email to get a great follow-up response ✤ As long as you created a good rapport, the interviewee will be willing to talk some more.

8. Practice...and practice some more ✤ Students—well, people—don’t like going out of their comfort zone, so make them practice ✤ Don’t practice with people they know ✤ Take them into unfamiliar settings and give them a chance to dig for a story ✤ In these situations, ask questions to engage people in conversation (i.e. “What is the craziest thing that has happened to you?” or “What is your strangest experience or memory?”)

9. Everyone has a story ✤ Sometimes just talking to random people will deliver the best story ✤ Don’t be afraid to talk ✤ Steve Hartman Series: ✤ http://www.youtube.com/watch?v=zmbBg5p1-rw http://www.youtube.com/watch?v=zmbBg5p1-rw ✤ 1 in 8 Million NY Times Series ✤ http://www.nytimes.com/packages/html/nyregion/1-in-8- million/index.html http://www.nytimes.com/packages/html/nyregion/1-in-8- million/index.html

10. Your turn ✤ For the remaining part of this session, we would like you to partner up with another participant and just have a conversation. ✤ This is not an interview—you are simply going to tell each other about yourselves in order to give you a chance to get to know one another and prep an interview for tomorrow. ✤ No need for notes. That will come later. But you do need to listen.