1. Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com CREATING A DIVERSIFIED DIGITAL MARKETING PORTFOLIO DARIO DULIC

2. CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com ACCENT?

3. CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com Marketing Management IN vs OUT Elements of diversified digital portfolio How to identify vendors that best fit your organization How to Budget for todays digital landscape Learn how to create highly targeted social media campaigns Talk about some trends and discuss web traffic TODAY WE WILL COVER:

4. CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com [ IN HOUSE ] [ OUT SOURCE ] [ H Y B R ID ]

5. CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com HOW TO STRUCTURE YOUR BUDGET?

6. CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com PPC AD STRUCTURE BUY YOUR NAME OR NOT? WHAT ARE VENDORS DOING? ACCOUNT OWNERSHIP- IP DISPLAY & REMARKETING STRUCTURE

7. CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com SOCIAL MEDIA HIGHLY TARGETED FOCUS MORE $ POWER EDITOR 54% SEGMENT

8. CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com SOCIAL MEDIA TWITTER ADS ZIP @ 1%

9. CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com SOCIAL MEDIA

10. CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com

11. CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com DO NOT FORGET EMAIL SEGMENT ADS EMAIL AND TEXT CREATIVE SUBJECT

12. CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com … none of this matters unless you have good foundation RESPONSIVE WEBSITE LANDING PAGES CALL TO ACTION PHONE 800 CALL JOURNEY SHORT FORMS NO HOMEPAGE LINKS

13. CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com BLOG WORDPRESS, TUMBLR, … LINKS (utm) BEST TO INTEGRATE CONTENT VS CONTEXT RELEVANT OEM, LOCAL,...

14. CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com EXPERIMENT, MEASURE, ADJUST... REPEAT

15. CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com Pages/Session, Bounce %, source/medium Campaigns # Leads - Sales and Service/Conversion # Phone Calls from distinct campaigns Spend & Clicks per AdGroup CTRs

16. CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com WHAT ELSE IS HAPPENING IN CYBERSPACE?

17. CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com WHO TO WORK WITH? ALL WE HAVE TALKED ABOUT HERE TODAY YOU NEED TO TO HEAR FROM VENDORS, AND MORE... UNDERSTAND FULL CYCLE COMPANY SIZE SALES, TECH, PERFORMANCE MANAGER

18. CONTENT GOES HERE Dario Dulic | Westboro TOYOTA | Marketing and Technology | dario@westborotoyota.com Thank you for joining my session!

19. CONTACT INFO Full Name: DARIO DULIC Company: Westboro TOYOTA Job Title: Marketing and Technology Email: dario@westborotoyota.com Share an important takeaway you received from this session using hashtag #DD19 for a chance to win an iPad