1. CE v5.5 1 Pedro Ray Vice-President, Regional Activities Region 10 Meeting Kota Kinabalu, Malaysia March 2007 Regional Activities Challenges

2. CE v5.5 2 Membership Enterprise Engineering Project – Background and Charter Background June 2005 IEEE Board Membership Decision. ‒ RAB responsible for Membership and Membership Development. January 2006 RAB SPC Retreat. RAB VP Pedro Ray Constituted Project Team. February 2006 Presentation to Board of Directors. June 2006 Presentation to Board of Directors. November 2006 Presentation to the Board of Directors. Charter Take a fresh look at the functions and processes of RAB and the larger IEEE as appropriate to engineer the IEEE Membership Enterprise. Make recommendations for the most effective and efficient organizational functions, processes, and structure to support, develop, and grow the enterprise. Enterprise $30M Membership Dues ($60M Total Member-Related Revenues) Focus: Service Oriented – Responsibility-Over-Ownership – Effective – Efficient This also contributes to the response to 2006 IEEE President Michael Lightner’s challenge.

3. CE v5.5 3 Vision Ensure Quality Member Opportunities Through Continuous Engagement Mission I nspire, E nable, E mpower and E ngage Members of IEEE IEEE Member Business Unit (MBU) – Vision & Mission

4. CE v5.5 4 Principles The member is IEEE and IEEE is the member. Members shape IEEE's future. Members collaborate to create IEEE's future. IEEE enhances members' future. IEEE Member Business Unit (MBU) – Principles

5. CE v5.5 5 Goals Increase member engagement. Improve relationships with and between members. Increase operational efficiency and effectiveness. Enhance collaboration with other business units. Increase membership. IEEE Member Business Unit (MBU) – Goals

6. CE v5.5 6 Strategies Increase the value of IEEE membership. Utilize member life cycle concept. Provide a simple, consistent interface to members and prospective members. Track member involvement and development. Make the process of joining and maintaining membership simple and straightforward. Facilitate member collaboration. Become more transnational in look, feel and language. Strengthen the relevancy of IEEE membership to industry. IEEE Member Business Unit (MBU) – Strategies

7. CE v5.5 7 2007 MBU Progress Milestones by Workstream Today 2008 Q1Q2Q3 People Business Processes Administration/GovernanceTechnology Q4 Role Description/ competencies Critical hires complete Employee performance criteria Other hires/ Internal redeployment Team on- boarding Member DB Upgrade Data Reqs. MBU KPI’s MBU governance committee Structure Communication MBU Reorg benefits tracking Member strategic plan 1 1 Includes prioritized strategic initiatives and plans (membership sales/renewal, product management, market research, data segmentation, section/chapter activity) as well as an evaluation of the Member Services call center and processing activities Short-term process improvement opportunities Reporting structure adjustments Chapter/ Section strategy Member Services recs.

8. CE v5.5 8

9. 9 IEEE.tv – internet television that produces and delivers special-interest programming about technology and engineering, for the benefit of IEEE's members and the public. Member/Basic – programs exclusively available to members, requires authentication Public Access – programs available to anyone, authentication not required Members can watch programs on Public Access without authenticating

10. CE v5.5 10 2006 Feb - RAB authorized beta release Jun - New Initiative business plan completed Aug - Launched Member/Basic - Completion Production Guide and Production Workbook Sep - Launched Public Access - Marketing begins - Presentation, IEEE Broadcast Technology Society - Washington DC Oct - New Initiative recommended for approval Nov - Upgraded viewer requirements Dec - Finalize business model - Invitations for IEEE.tv Advisory Group - 15 productions available 2007 Plan (to date) IEEE.tv Advisory Group Product Manager / Producer 1 st year of New Init production funding Official launch marketing 15-20 additional productions planned

11. CE v5.5 11

12. CE v5.5 12 RAB OU Management Project Toolset for volunteers to simplify Section administration responsibilities Meeting/event management Web Site: Content Management System for all Regions, Sections, Chapters Enable Membership support Financial Management Leadership updates Electronic ballots First Release Contact: Ron Jensen, RAB Treasurer r.jensen@ieee.org

13. CE v5.5 13 Thank you!