1. Today’s Conference Market’s ‘Soft’ Needs: An International PCO’s View Lior Gelfand Lior Gelfand CEO CEO ORTRA Ltd. ORTRA Ltd. Convention, Exhibition & Event Organizers Convention, Exhibition & Event Organizers

2. Target Audience: Decision-Makers Conference Organizers (PCOs) Heads of Organizations Corporate Marketing Executives How to convince them to choose your location…

3. The 10 Commandments for Choosing a Location A Decision Maker’s View

4. 1. Accessibility: Easy to Reach Maximum transportation solutions Dedicated immigration counters Multilingual airport assistance Convenient / smooth airport transport

5. 2. Suitable Facilities Modern conference / exhibition halls Choice of hotels within easy reach Various transportation solutions User-friendly, multilingual signage

6. 3. Sense of complete safety Hotels located in safe, not secluded areas Reliable transportation with skilled drivers

7. 4. Value for Money Special rates for conference participants No ‘tourists traps’

8. 5. Local Attractions / Unique Venues for Social Events Folklore shows, local cuisine, historical sites Amphitheatres, waterfront, yachts

9. 6. Professional Local Suppliers DMCs Audio-visual and communication equipment Exhibition designers and constructors Multilingual hostesses / support staff All local suppliers must speak English!

10. 7. Local Support ‘Fresh’ promotional / marketing materials Pro-location advertising Financial support of event budget: €€€ or equivalent

11. 8. Meeting Clients’ Needs Be flexible Keep an open mind Broaden / globalize your perspective

12. 9. Personal Touches / Pampering VIP treatment Decision-makers tend to be ‘spoiled’ regardless of event budget or standards

13. 10. End-User (Participant) Satisfaction Probability Prove to decision-makers that their client’s satisfaction is guaranteed and… make them your destination ambassadors!

14. Summary 1. Accessibility - easy to reach 2. Suitable facilities 3. Sense of complete safety 5. Local attractions / unique venues for social events 4. Value for money 6. Professional local suppliers 7. Local support 8. Meeting clients’ needs 9. Personal touches / pampering And the most important…

15. 10 End-user (participant) satisfaction probability

16. Thank You Thank You