1. CHAPTER 7 ENTERTAINMENT MARKETING

2. The process of developing, promoting, and distributing products, or goods and services, to satisfy customers’ needs and wants through entertainment, or any diversion, amusement or method of occupying times

3. HOW MUCH T.V? On average people spend almost 3 hours a day watching television. 98% of all homes have at least 1 T.V. set

4. ENTERTAINMENT INDUSTRY Ranked in terms of time spent using the form of entertainment: 1.Television 2.Radio 3.Recorded music 4.Newspaper and magazines 5.Video games (home or arcade) 6.Films (theatrical or home)

5. MEDIA The methods used for communication or transmitting messages Media include film, television, radio publishing media, the internet, and more The companies that control the media and media offerings are large businesses such as Disney, Sony, Universal, and NBC and other television networks.

6. FAD Short term popular trend, style, product, or service

7. ENTERTAINMENT AND THE MARKETING CONCEPT Movie and tv studios are constantly striving to anticipate customer wants and needs – which is the function of the marketing concept – and provide what the public want The challenge for studios, theme park owners, and performers is to keep the customer coming back for more