1. Groupe 6 Jason Choi Matt Hartmann Morea Pollet Vanessa Besset TASK RABBIT in GERMANY

2. Market trend

3. I/- Market Potencial a. Environmental trends There are about 20 to 50 (max) tasks per day. Let's say 25 assigned on average. TaskRabbit's commission charge is around 15% Leah Busque « We're ready now to expand out on a global scale. So we are looking at cities not only across the United States but internationally as well. What we're really doing is disrupting a global labor market. And so we are really focused on using this now larger round of funding to continue our vision to drive that. »

4. b. The Demand in our industry A service related to the demand High work pressure in Germany The number of Start-up grow constantly : 11,000 new businesses in 2007 = more than 100,000 new jobs in the last ten year Increase of the service businesses in Germany

6. c. Market entry barriers

7. d. Standards and regulations Check the background of the Task rabbit employees.

8. II/- SWOT analysis Strengths Succesful image brand in the USA Fast growth and expension in the world Succesful partnership with social network ( facebook, Linkedin..) The success leads to financial supporters ( Shasta Ventures, Lightspeed Venture Partners, Baseline Ventures, Shervin Pishevar, and 500 Startups ) : total funding of 38 millions Shasta Ventures, Lightspeed Venture Partners, Baseline Ventures, Shervin Pishevar, and 500 Startups Weakness Each individuals change and may change the quality of the services they provide Opportunities Threat Competition : zaarly.com

9. III/- Buyer analysis a. The target customers

10. b. Customer demographics

11. The population is making increasing use of the internet. In the first quarter of 2010, 75% of the people aged ten years and over used the internet.

13. c. Customers needs

14. IV/- Conclusion a. Business objectives

15. b. Our plan LBM Marketing Social network : Youtube, Facebook, Twitter, LinkedIn Smartphone applications Self-marketing postcards The power of words from mouth marketing Advertisement in Public places ( school, Public transportations..) Television marketing – the most popular! « From social networks to service network »

16. c. The profit goals

17. Why should you buy our service ?