1. New media and campaigning Rosie Childs, Digital Campaigns Manager Foreign & Commonwealth Office @rosiechilds

2. The changing media landscape Where are people getting their news? Newspaper circulations down People moving to digital viewing Less trust in the media Everyone's a producer now Rise of twitter Rise of digital influencers

3. Implications for advocacy work Networked world – more power for civil society Less reliance on media Grassroots campaigning – epetitions etc. More access to influencers? Online relationship building

4. What is Diplomacy?

5. What is Digital Diplomacy?

6. Digital story-telling  How is it different to mainstream press?  What works?  What doesn’t work?  The power of the individual story  The power of being able to interact

7. What is Digital Diplomacy? Conventional diplomacy through a different medium. Listen, engage and evaluate in new and interesting ways. Widen our reach and communicate directly with civil society as well as governments and influential individuals. The profession, activity or skill of managing international relations, typically by a country’s representative abroad

8. Case study: #IFYouTube The challenge:  Reach a youth audience  Mobilise a new generation of campaigners  Drive the G8 to act on nutrition & hunger

9. YouTube Ambassadors @coollike 575,000 twitter followers, 2 million + YouTube subscribers New Save the Children ambassador @liliesarelike 12,000 twitter followers 51,000 YouTube subscribers Very engaged audience Long term Save the Children supporter

10. Meet Mr Frank

11. Building a community Live story-telling from the field

14. #IFYouTube gathering – BigIF rally

15. Developing campaigns - Be clear on your objectives - Not digital for digital's sake - Timings - Knowing your audience

16. Tactics Twitter chats and parties Thunderclap Facebook events What content works?

17. How to get started… - What online communities are out there? - What can they help you achieve? - Researching influencers - Followers v. engagement – size isn’t everything! - Building relationships

18. Questions @rosiechilds