1. Critical Analysis: Print media Ligia Hernandez C&I 5472 Ligia Hernandez C&I 5472

2. We are all investigators You have the power to find out what’s behind every print ad you see. With this power of critique, you can discern. You can make your own choices and have your own beliefs You have the power to find out what’s behind every print ad you see. With this power of critique, you can discern. You can make your own choices and have your own beliefs

3. You may have seen this ads before Look at them again and ask yourself these questions: Who were these ads made for? What do they say? How do they say it? Look at them again and ask yourself these questions: Who were these ads made for? What do they say? How do they say it?

4. Notice the choice of colors. Why do you think that is? Are there any references? Do you need to know the people in the ads in order to understand what the ads say? Notice the choice of colors. Why do you think that is? Are there any references? Do you need to know the people in the ads in order to understand what the ads say?

13. Check out these other ads: David Boreanaz Life Sentence sick kids Good for Jesus Swain David Boreanaz Life Sentence sick kids Good for Jesus Swain

14. Choose two ads Why did these ads impact you? What can you say about the language? Is it funny, ironic? What can you say about the colors? Are there cultural allusions? Is there cultural context? Why did these ads impact you? What can you say about the language? Is it funny, ironic? What can you say about the colors? Are there cultural allusions? Is there cultural context?

15. Who is the ad’s intended audience? What made you think this? Why do you think the creator of the ad choose this particular audience? What’s the message? Couldn’t he just have simply said it instead of creating the ad? What made you think this? Why do you think the creator of the ad choose this particular audience? What’s the message? Couldn’t he just have simply said it instead of creating the ad?

16. Further investigation Look through magazines, newspapers, billboards, etc. Choose an ad that catches your attention. Write a paragraph in which you demonstrate your critical analysis ability, by explaining the techniques used in the ad. Look through magazines, newspapers, billboards, etc. Choose an ad that catches your attention. Write a paragraph in which you demonstrate your critical analysis ability, by explaining the techniques used in the ad.

17. Think about an idea you would like to pass along Who would you tell it to? How? Why? Create your own print ad. Come prepared to explain to the class your choice of color, language, etc. Who would you tell it to? How? Why? Create your own print ad. Come prepared to explain to the class your choice of color, language, etc.