1. Transformation to Click-and-Mortar

2. Agenda History SWOT Analysis Competitor Analysis Industry Analysis
Chapter Questions
Recommendations

3. History 1886 – RW Sears Watch Company 1893 – Sears, Roebuck and Co.
Mail-Order Company
1894 – Sears Catalog
1895 – Company sold
1906 – Entered Stock Market

4. History 1925 – Experimental Store 1927 – 27 Retail Stores
1993 – “Big Book” Retired
1996 – Sears.com Launched
1997 – Craftsman Tools
1999 – Appliances Available
2001 – In-Store Pickup, Weekly Sale Ads

5. SWOT Analysis Strengths Brand Recognition Customer Loyalty
Click-and-Mortar
Sense of Security
Good Reputation

6. SWOT Analysis Weaknesses Competitors Established Web Sites
Lack Capabilities and Capacity
Old-fashioned Image

7. SWOT Analysis Opportunities Threats Web Site Development Advertisement
Competitors
Changing Market Demands

8. Competitor Analysis Transforming to Click-and-Mortar Services
Advertising
Customization

9. Competitor Analysis JC Penney Wal-mart Target www.jcpenney.com
Target

10. Industry Analysis Steady Retail Industry Growth Industry Sales
Consumer Confidence
Interest Rates
Low Unemployment
Industry Sales
Consistent

11. Industry Analysis Sears Strengths Used In E-tailing Kept It Simple
Offer What Sells
Home Appliances

12. Case Analysis E-Business Initiatives Issues Needing Addressing
Problematic
Unsuccessful
Issues Needing Addressing
Recommendations

13. Case Analysis Actions Suggested To Kmart/Sears Company Land’s End
Independent E-business Unit?

14. Recommendations Web Site Development
Determine Clothes Customer Demographics
Analyze Corporate Strategy
Review Target Market
Retain Traditional Reputation

15. Questions?