1. JDF and the Business of Graphic Arts Gareth O’Brien Objective Advantage, Inc.

2. JDF So what does JDF do? Data Interchange Format

3. JDF Package Job Ticket (JDF) Messaging (JMF) Transport (HTTP, HTTPS) Packaging (Multipart Mime) Components of JDF TIFF PDLJDFJMF ICC

5. Workflow and Business An example (using JDF) that actually exists

6. UK-based client of Objective Advantage Developed JDF-based print purchasing system Grew GL2 (Print Management Division) from Stg£3 million annual turnover To almost Stg£9 million In 12 months with no increase in staff Recently acquired Access Plus one of the largest Print Managers in the UK

7. CWS Solutions in Graphic Arts Workflow From Concept to Completion SoonCurrentNext

8. Workflow and Business Some Concepts in electronic business as applied to the graphic arts industry

9. Supply Chain JDF as “The Core of the Print Supply Chain” From the Supplier’s Supplier to the Customer’s Customer

10. Supply Chain

11. About Objective Advantage

12. Objective Advantage Software Development Systems Integration Business Systems From antiquated COBOL systems To Great Plains, SAP, Sage, etc. Print and Graphic Arts Workflow and JDF PDF – Generation and Manipulation PPML, PPML/VDX, SVG – Variable Print DISC – XMP – Photo Metadata

13. Who can benefit? Graphic Arts Systems Vendors Print Systems Vendors Anyone that has or needs custom systems: Publishers Printers Prepress or other niche providers Anyone needing information, strategy, training or integration for Graphic Arts

14. Steps Toward Integrated Production

15. Get training for Management and IT on JDF and workflow integration Get help to identify where you want to get to with integration and automation Feasible today Becoming feasible over the next few years

16. Steps Toward Integrated Production Create a plan to get From where you are to where you want to be Careful consideration of work during the transition Make sure every step you take is getting you further along that plan If you feel a need to deviate from the plan justify the deviation If you can, then the plan probably needs revision

17. Steps Toward Integrated Production Change Engenders Fear! If you look for reasons not to do this, you will find them Look instead for opportunities that workflow integration can facilitate

18. Thank you For more information: http://www.objectiveadvantage.com info@objectiveadvantage.com