1. Statistical Literacy: Statistics Canada Initiatives DLI National Workshop May 14, 2007 Montreal

2. Statistical Literacy “the ability to interpret and critically evaluate statistical information and data related arguments….. and the ability to discuss their reactions to statistical information, such as their understanding of the meaning of the information or their concerns regarding the acceptability of given conclusions….” Iddo Gall, “Adult’s Statistical Literacy” International Statistical Review, April 2002

3. Issues for Statistics Canada In an electronic dissemination environment Do our users understand the concepts and measures they are using? Are they using the correct information and are they using the information correctly? How can we enhance the “statistical literacy” of our website users

4. Statistical Literacy: STC Website Users 1998 “Canadian Statistics” Usability Study 32% of participants found answers to all three test questions 30% of those who found answers, found incorrect answers Conclusions labeling and navigation of module not intuitive statistical concepts and measures not well understood

5. Statistical Literacy of Canadians 2003 Adult Literacy and Life Skills Survey Numeracy the knowledge and skills required to effectively manage and respond to the mathematical demands of diverse situations Five level scoring guide Level 3: an understanding of mathematical information represented in different forms such as numbers, symbols, graphs, maps, text

6. Statistical Literacy of Canadians 50% of Canadians achieved level 3 in numeracy 58% of college graduates and 75% of university graduates achieved level 3 or higher 65% - 85% of knowledge workers above level 3 50% of service/goods workers above level 3

7. Statistics Canada Initiatives Website improvements search and navigation integrated links to “Definitions, data sources and methods” effective communications through the media regional workshops and outreach analytical studies DLI Education Outreach

8. Statistics Canada and e-learning Statistics Finland model 2007 Website Survey 45% of respondents indicated interest in online tutorials follow-up e-mail survey underway National Accounts pilot