1. Team #4 Christopher Pedley Angel Marrero Joshua Hill Timothy Borysowski Kodak PowerFlash Single Use Camera Redesign Engineering Design 100 October 1, 2008

2. Overview Goals for the Project Goals for the Project Our Design Process Our Design Process Brainstorming Brainstorming Analysis Analysis Models Models Conclusions Conclusions

3. Project Goals Redesign of Kodak PowerFlash Single Use Camera Increase Revenue for Kodak Reduce E-waste Created by Kodak PowerFlash Create a More Economically and Environmentally Sustainable Product

4. What is E-Waste? Waste from old and/or used electronics Waste from old and/or used electronics Frequently contains harmful chemicals and radiation Frequently contains harmful chemicals and radiation Going “Green” is a growing market trend Going “Green” is a growing market trend http://www.arcatarecycling.org/ http://www.cwru.edu/med/epidbio/mphp439/Glob al_Impact_of_Lead_Poisoning.htm

5. Our Approach We studied the exterior and interior design of the current model of the PowerFlash We studied the exterior and interior design of the current model of the PowerFlash We brainstormed for ideas to fulfill our project goals We brainstormed for ideas to fulfill our project goals We put each idea through our process of analysis We put each idea through our process of analysis We decided upon our final redesign for the product We decided upon our final redesign for the product

6. Current PowerFlash Design Shutter Button Viewfinder Flash Bulb Lens Flash Power Button Exterior Front Figure 1

7. Exterior Back Flash Ready Light Viewfinder Shutter Button Film Winder Figure 2

8. Interior Front Shutter Button Viewfinder Flash Bulb Flash Power Button Capacitor Lens Spring-loaded Shutter Mechanism – Also Triggers Flash Film Roll Casing Figure 3

9. Interior Back AA (1.5V) Battery Viewfinder Shutter Button Film Winder Spool for Feeding Unexposed Film Exposed Film Roll Figure 4

10. Kodak’s Current Recycling System At least 77% of each PowerFlash camera is recycled At least 77% of each PowerFlash camera is recycled Kodak does not participate in reloading due to the potential product defects that can arise Kodak does not participate in reloading due to the potential product defects that can arise Reloading: Purchase, reload, and reuse of used camera bodies Reloading: Purchase, reload, and reuse of used camera bodies Information from www.kodak.com

11. Battery AA Battery good for approximately 80 flashes AA Battery good for approximately 80 flashes = 2850 mA h = 1150 mA h AAA batteries will last about 40% as long as AA batteries AAA batteries will last about 40% as long as AA batteries AAA batteries would be more than enough for 27 flashes from the camera AAA batteries would be more than enough for 27 flashes from the camera Information from www.duracell.com

12. Survey *Survey of Penn State Students and Faculty *

13. Design Matrix Table 1

14. Weighted Design Matrix Table 2

15. Final Product Decision We determined it was best to incorporate several of our design concepts Diagonal Trigger Film/Battery Reload AAA Battery Move Battery to decrease camera size

16. Prototype Front Figure 5

17. Back Figure 6

18. Back Open Film Spool with Battery Figure 7

19. Notes and Conclusion More comfortable diagonal trigger should be advertised on packaging More comfortable diagonal trigger should be advertised on packaging Reloading process must undergo same quality standards as Kodak’s current recycling process Reloading process must undergo same quality standards as Kodak’s current recycling process New design will be cheaper to produce, more environmentally friendly, and more appealing to the consumer

20. Questions or comments?