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Published byMeryl Wheeler Modified over 9 years ago
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RYAN, ROSHAN, CASEY Photo courtesy of thebikergene.com
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INTRODUCTION CEO – Ryan Davis CFO – Roshan Bogati CTO – Casey Nelson Company background 2010 Russian Roulette Championships Moved to Laramie Growth and recognition
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GOODS Specialty made Dirt Bike Tricycles Parts for Trikes Small niche Growing market
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SERVICES Lessons: Ages 2-7 Weekend Competitions: Age 8-12 Stunt shows: Age 18+ Tricycle wash: All ages
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ONLINE SERVICES Online ordering Parts Custom designs Gift Cards “Common Mistakes and How to Avoid Them” For the clumsy or uneducated trike-lover
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WEBSITE
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MARKETING Local Radio & TV Advertising new bikes and upcoming competitions. Fliers and handouts Pop-ups Facebook ads Online : Storefront :
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SUBSCRIPTION MODEL Provide small services online to everyone More services and goods provided to members Member rewards program. Certain percent off for each year as an active customer Taking subscription fees for the trike competitions Come with the free drinks in all games of trikes
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SALES REVENUE MODEL Sell goods and services above cost. Make profit in difference. Setting Price discrimination for some products and services. More valuable items. Targeting more customers Keeping the profit margin low to keep prices low
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WEB 2.0 TECHNOLOGIES QuoteBase Clickriver ™ Ads Compversions PopFeedback
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QuoteBase Create effective and beautiful price quotes Fast and professional way to create personalized quotes for customers Creates professional PDFs for you Provides organization that customers will appreciate. Archives quotes www.futuresimple.com/quotes
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IMPLEMENTATION OF QUOTEBASE
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Overview: Easy to use ad programs for small local businesses Pay per click (PPC) program www.clickriver.com
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IMPLEMENTATION OF CLICKRIVER Implementation: Use keywords to direct ads “engine,” “motorcycles,” etc. Sit back and watch web traffic increase
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Compversions Allows your clients to easily view multiple versions/revisions of each design/mockup/comp/photo Customers can give feedback on photos of merchandise Thumbs up/down Leave comments Decreases e-mails in inbox Increases customer service and trust www.compversions.com
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IMPLEMENTATION OF COMPVERSIONS
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POPFEEDBACK Overview: Quick way to learn about customers. Creates a short- question to get the response from customers. Wants customers input to their decision making to enhance the quality of product and websites. http://www.popfeedback.com/
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IMPLEMENTATION OF POPFEEDBACK Creating short questions to get response about the products. Get feedback on pricing and schedule of the trike games. Register for the trike competitions. Follow up customers feedback.
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CRM Microsoft Dynamics Putting it to use Photo courtesy of prlog.org
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THANK YOU Questions? Comments? Concerns? Potential customers?
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REFERENCES Cash Tactics (2007) A Clickriver PPC Review. Retrieved from cashtactics.net/11/23/a-clickriver-ppc-review.html CrunchBase (2012) CompVersions. Retrieved from http://www.crunchbase.com/company/compversions CrunchBase (2012) Pop Feedback. Retrieved from http://www.crunchbase.com/company/pop-feedback David Dakka (2012) Pros and Cons of Microsoft Dynamics. Retrieved from davidakka.com Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New Jersey: Pearson Education Microsoft CRM (2011) Benefits of Microsoft. Retrieved from microsoft.com/dynamics Microsoft CRM (2011) Organizations Transform Their Businesses With Microsoft Dynamics CRM 2011 Retrieved from microsoft.com/dynamics Slideshare (2012) QuoteBase – Online collaboration tool. Retrieved from http://www.slideshare.net/mtrindustries/quotebaseonline- collaboration-tool
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