1. SHOW EXPERT TECHNOLOGIES Presented by Data Connect Corporation BEK Vendor Training

2. What is Different This Year? Tools for selling !!! Targeted Items Leads at the show

3. Checklist for Setup Do you have power to the POS? Are you sharing power with heavy equipment? Do you need assistance? Q: If the terminal freezes, how do I reboot it? A: Unplug and re-plug Push and hold the power button till it powers off, push it again to turn it on

4. 1. Swipe your card at the terminal 2.Touch the ‘Show Booth Items’ button 2.Are all your items in the show? 4. Know the cards Vendor Card Customer Card Sales Card Checklist for Setup

5. Don’t wait until the last minute to check your items. See the show host if you are missing items or allowances.

6. Swipe Customer Card Mag strip to the outside Starting the Order

7. The Ordering Screen Select the correct booth if you are sharing a terminal Focus on Targeted Items (Yellow)

8. 3 Cases Booked New Item – No History History = 10 – Nothing Ordered Target Item – 1 case booked at booth History = 10 – 11 Ordered Target Item – Nothing Ordered Success! Understanding the Buttons

9. Targeted Items will be highlighted in a contrasting color on the POS screens A “Show Specials” report will be distributed to customers, helping them to seek out deals across the show floor These items have been selected by sales reps for you and the customer to focus on at the show. Focus on Targeted Items

10. Targeted Items are highly likely to sell. Sales reps have chosen these items due to their high penetration opportunity, so pay special attention to them as you interact with customers.

11. Choose and item and the ordering screen pops up Order by individual weeks or across all weeks No Math! To delete an order, change its value to ‘0’ To change the quantity, simply enter a new number Book for the Entire Shipping Period

12. Multiple Ways to Sort and Navigate Alpha Quantity Numeric

13. ‘Page SalesPerson to This Booth’ pages the sales rep of that customer to the booth. Page From the Booth

14. The sales rep receives a page with the customer and attendee name, directing them to your booth. Page From the Booth

15. Customers can choose “Item Interest” when they aren’t ready to commit to a purchase Pre-configured selections are available, designating what needs to happen after the show This allows you to track and secure future business This allows you to track and secure future business Collect a Lead

16. Anytime a customer isn’t ready to make a purchase, take a lead. This will give their sales rep the best opportunity to earn the sale after the show.

17. Customers may receive swipe cards for the parent account They will be able to order for either the parent OR the children! To start the order customer swipes their card and touches an item exactly like a regular account. When they choose an item they can then decide how to split the items between accounts. Multi-Unit Ordering

18. Order for individual accounts. Order across Accounts – i.e. 3 cases to each Order bulk and let the system divide it up - i.e. 25 cases split out across all 3 25 Multi-Unit Ordering

19. Additional Rebate Negotiation Vendors, Brokers, or Show Staff (i.e. category managers or senior management can receive negotiation cards Negotiation cards must be signed out The card allows you to access special deal functions through the VENDOR FUNCTON buttons Use negotiations to tip the scale on Targeted Items

20. Additional Rebate Negotiation

21. Check Your Stats Swipe your booth card (the one that came with your terminal) Select ‘Show Booth Stats’ Reports will be provided by the show host via email after the show

22. Service Booth (not registration) Name Badges Item modifications Negotiation or Vendor Cards Page DCC Any questions or problems with your terminal Getting Help

23. No vendor reports at the show Use your vendor card to check stats Customers can get an exit report in the lobby Reports

24. Unplug your terminal Bring it to DCC staff near large crates Broken terminals are $1500 Each! Checklist for the End of Show

25. Are there more instructions in my vendor packet? My machine is locked, I can’t place the order. What do I do? Why are some items yellow for one customer and not for another? Where do I get name badges for my people? Where and when can I get help to modify items in my booth? FAQ

26. Questions?

27. Thank You