1. By: John Cuong Pham Site #17

3. The Business  We sell discounted Burton Snowboards  Between10-25% off retail price  Accumulate inventory through sample sales, wholesalers, and trade shows  Burton: Luxury Market  High-end snowboard manufacturer  Largest snowboard brand in the world

5. Product Line  Burton Snowboards  2012 Snowboards  2011 Snowboards  2010 Snowboards  Burton Bindings  EST Bindings  Regular Bindings  Burton Apparel  Snow Jackets & Pants

7. Product Listings

8. Privacy Policy  The BURTshop will not sell, loan, rent, lease, barter or publish your personal information to a third party.  All data that we keep on you is kept strictly for our business use. No customer data is stored on servers that are accessible to the Internet.  All data is downloaded and deleted from our Web server many times a day.  Financial information is kept confidential & secure.  We may use your IP address to help diagnose problems with our server, and to administer our Web site.  Your IP address may also be used to help identify you and your shopping cart, and to gather demographic information.  The privacy policy of The BURTshop shows our firm commitment to customer privacy.

9. Condition of Use  The BURTshop ("Us" or "We") provide various related services (collectively, the "site") to you, the user, subject to your compliance with all the terms, conditions, and notices contained or referenced herein (the "Terms of Use"), as well as any other written agreement between us and you. BY USING THIS SITE, YOU AGREE TO BE BOUND BY THESE TERMS OF USE. IF YOU DO NOT WISH TO BE BOUND BY THE THESE TERMS OF USE, PLEASE EXIT THE SITE NOW. YOUR REMEDY FOR DISSATISFACTION WITH THIS SITE, OR ANY PRODUCTS, SERVICES, CONTENT, OR OTHER INFORMATION AVAILABLE ON OR THROUGH THIS SITE, IS TO STOP USING THE SITE AND/OR THOSE PARTICULAR PRODUCTS OR SERVICES. YOUR AGREEMENT WITH US REGARDING COMPLIANCE WITH THESE TERMS OF USE BECOMES EFFECTIVE IMMEDIATELY UPON COMMENCEMENT OF YOUR USE OF THIS SITE.

10. Payments  PayPal  Standard rate for receiving payments 2.9%.  If you receive more than $3,000.00 USD per month, PayPal's Merchant Rate  Accepts payments in 24 currencies, in 190 countries/regions  Online support & Telephone support  Sophisticated fraud prevention and risk system, automated  Easy set up, no monthly fees  Visa & MasterCard  The “Standard”

11. Shipping & Return Policy  Within 30 days of the purchase of your order, you may return any product purchased from The BURTshop unused and in its original condition for credit or exchange. Please fill out the accompanying Exchange/Return form. For additional information e-mail us at returns.theburtshop@gmail.com. Our return address is: The BURTshop Return One Washington Square San Jose, CA 95192Exchange/Return formreturns.theburtshop@gmail.com  FedEx as a Carrier

13. Project Timeline

14. Difficulties & Lessons Learned  Template Installation  Crashed my site  BACK UP YOUR SITE & UPDATE LOG  Ask your fellow classmates for help  Website support can help you too  Take risks  “The Carving Analogy”  Modifying your website takes a lot of risks, but you must accept it and dive in  You would learn so much more and achieve your desired results

15. Specials: For Personal Sale